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May 2013

Special Report: Big Data

Sponsor: Accenture

Big News

Highlights: Oracle C-Central

Highlights: OracleVoice

Profit on LinkedIn

Big Event

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Big Data

In 2012, researchers from Oracle and the Economist Intelligence Unit interviewed 373 senior executives on the subject of business analytics, exploring the traits of leaders who have successfully leveraged big data.

According to the findings, 55 percent of executives at top-performing companies have a clear, well-documented data strategy in place—and believe it aligns with overall business goals. Additionally, 40 percent said they have significantly increased investment in data in the past year.

Here, find out more about what the report revealed, plus get other fresh expert insight about big data, including:

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Accenture and Oracle Drive Analytics ROI

Companies of all sizes and industries are embracing analytics to capitalize on growth opportunities, operating efficiencies and cost advantages. Indeed, analytics offer organizations something powerful: data-driven decisions that lead to clear business outcomes and yield a measureable return on investment.

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May 2013 Issue of Profit Magazine Available Now!

Read how Southwest Airlines transformed a successful frequent flyer program into a superior customer experience, and more in the newest issue.

Best Practices in Enterprise Performance Management Implementations

Whether it is a full initial EPM roll-out or an upgrade from a previous version, proper enterprise design and planning is crucial for a successful EPM/BI implementation. An upgrade is a perfect time to implement better practices and become higher on the maturity model.

The Role of the CIO in the Business Performance Measurement Process

In order to conduct or facilitate a business performance benchmarking initiative, CIOs must first determine their role: will they lead the entire benchmarking effort, partner with the business, or follow the lead of the business through the process?

Five Ideas: Social Business

Here, read advice from thought leaders about social strategies that work—plus lean more about Oracle Social Relationship Management, released in March 2013.

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Highlights from Oracle's C-Central:

Keep up with relevant technology trends and best practices. Oracle C-Central brings you the latest information, executive insights, and trends from Oracle and other global experts.


The Top 5 Things to Look For in a Cloud Provider When It Comes to Security

Part 2: Oracle CIO Mark Sunday, discusses hybrid cloud security, availability and back up and the infamous topic of cloud silos.

Partner Perspectives: Analytics and Management Information

Paul Albert, Director of Finance Analytics at Deloitte, discusses best practices in management information and reporting and their importance for the finance function.

General Dynamics IT: Driving Mobile Analytics into Its Business Culture with Oracle Business Intelligence

View this Webcast to learn how General Dynamics IT supports a mobile workforce and knowledge-sharing across the enterprise—when making good decisions just can’t wait.

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Highlights from Oracle’s blog on


Innovation and the CIO: 5 Great Ideas

10 Strategic Cloud Computing Insights

Eight Steps To Great Customer Experience (Part 1)

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Join Profit’s LinkedIn Conversation: Do CEOs Need to Understand Their Customers Better?

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Available on Demand: New Business Analytics Offerings in Bloom

Want business analytics to be easy to manage and even easier to use? Oracle launched new innovations this spring that will simplify the experience of interacting with analytics to do your job, whether you’re behind the scenes or out in front.

Register for this Webcast to hear Oracle Vice President Paul Rodwick discuss new capabilities that simplify the experience across the Oracle Business Analytics product portfolio in areas including:

  • Data discovery
  • Business intelligence and
  • Enterprise performance management
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Profit Magazine: May

Miles Ahead
Southwest Airlines reaps big rewards, transforming a successful frequent flyer program into a superior customer experience.

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