INFORMATION INDEPTH NEWSLETTERS
Oracle WebCenter Edition
Oracle Corp
July 2011 Stay Connected: LinkedIn Facebook Twitter Blog
NEWS
Q&A: More Than a Rebrand—Andy MacMillan Discusses the Move from Enterprise 2.0 to Oracle WebCenter
As vice president of product management, industry veteran Andy MacMillan has helped lead the move from Enterprise 2.0 to Oracle WebCenter. We asked him to shed light on the name change and why it better reflects the breadth and depth of Oracle's offerings.
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Introducing Oracle WebCenter Sites: From Web Content Publishing to Web Experience Management
Oracle is leading the move from the traditional IT-led Web publishing paradigm to next-generation Web experience management.
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Top Five Challenges in Creating a Social Enterprise
Oracle has created a series of entertaining videos to illustrate the top five strategic opportunities of creating the social enterprise—and the potential pitfalls of a patchwork approach.
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ORACLE OPENWORLD NEWS
Oracle OpenWorld 2011 takes place from Sunday October 2 through Thursday October 6, at Moscone Center and nearby locations in downtown San Francisco. This year, there will be more than 40 Oracle WebCenter sessions in the Content Management, Portals, and Collaboration track, plus several kiosks in the Oracle Fusion Middleware pavilion of the exhibitor hall, and hands-on labs.
Oracle OpenWorld 2011 Homepage
Attendee Registration
Agenda
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BEST PRACTICES
Oracle WebCenter Best Practices

John Brunswick Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

Five Best Practices for Embracing the Social Enterprise
It is difficult to dispute that organizations embracing the social enterprise maximize worker efficiency. But evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery, and management of technical and business efforts. To make the most efficient journey toward the social enterprise consider the following key points.
  1. Define how you will measure success. If you were going on vacation and someone asked you where you were headed, you would know. We should not treat the social enterprise any differently. Have clearly defined metrics established to validate project performance and return on investment.


  2. Start with scope in mind. The amount of information generated from collaborative activities can be immense. If users are inundated with materials unrelated to their work, activity streams lose their effectiveness. Carefully scope your activity streams to ensure their relevancy to users.


  3. Don't confuse installation with implementation. Installing social technologies is only one of the steps towards becoming a social enterprise. Using (implementing) them is another. Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.


  4. Observe business etiquette. As social capabilities proliferate throughout the enterprise, questions arise about users saying something you don’t want said. Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.


  5. Practice. Do not expect others to readily adapt aspects of the social enterprise if you are not benefiting from them yourself. Practice, learn—and then evangelize.
Read more from John Brunswick.

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WEBCASTS
What's Next in User Engagement?
Join Oracle executives in an exclusive Webcast as they share what's next in user engagement.
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PODCASTS
Panda Security Ensures 100 Percent Availability of Cloud Antivirus Solution with Oracle WebCenter
Moody's Investor Services Streamlines Accounts Payable Processing with Integrated Document Imaging System
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VIDEOS
Texas A&M Researchers Innovate and Engage with Oracle WebCenter
The American Institute of Architect Content Infrastructure
Kumar Vora, Senior Vice President of Oracle WebCenter on the Transformation of Enterprise IT
Melbourne University Migrates to Oracle WebCenter
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CUSTOMER SPOTLIGHT
Organization of American States
The Organization of American States (OAS) was established by its member states to promote collaboration, defense, solidarity, and an order of peace and justice. It is in the spirit of this charter that the OAS Inter-American Commission on Human Rights (IACHR) implemented Oracle content management to create an integrated petition/case management system and document management system to better manage all the various documents and workflow around petitions and cases related to human rights violations. These systems allow more efficient coordination among the 35 member nations to protect the human rights of the 950 million residents of the Americas. The Organization of American States won an AIIM Best Practices award at the AIIM/info360 Conference for their integrated petition/case management system, which enables people to log human rights abuses in the Americas.

Learn more about OAS and their Oracle implementation in this keynote speech, video, blog post, and press release.
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PARTNER SPOTLIGHT
DTI
DTI is an Oracle software systems integrator and a Gold-level partner in the Oracle PartnerNetwork. DTI provides content management, workflow automation, ERP integration, intelligent data capture, and records management solutions that solve business process challenges across the enterprise. DTI leverages Oracle content management technologies and provides consultative services to help organizations develop a strategy for content management and simplify complex business processes.

Learn more about DTI in this white paper and success story.
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ORACLE FUSION MIDDLEWARE INNOVATION AWARDS
Win a FREE Pass to Oracle OpenWorld 2011 in San Francisco
Are you using Oracle Fusion Middleware to deliver unique business value? If so, you can win a FREE pass to Oracle OpenWorld 2011 in San Francisco by submitting your nomination by July 22, 2011 for the Oracle Fusion Middleware Innovation Awards. Customers will be recognized across seven categories, including Portals and Content Management.
Learn More

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EVENTS
Oracle Fusion Middleware 11g Forum—Power Your Cloud with Oracle Fusion Middleware
Coming to a city near you!
Virtual Online Forum: Transforming Your Business By Connecting People, Processes and Content
Oracle Partners Capgemini, Deloitte, Infosys, and Wipro deliver business transformations with Oracle WebCenter and Oracle BPM.
Oracle OpenWorld 2011
October 2–6
San Francisco, California

Find an Oracle Event Near You
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