Oracle WebCenter Edition
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Meet the Oracle WebCenter Team: Michelle Huff

The Oracle WebCenter team includes some of the best minds in the industry. In this edition, we turn the spotlight on Michelle Huff. As head of the outbound product management team, Huff helps ensure Oracle colleagues, partners, and customers grasp the full transformative potential of Oracle WebCenter.

Q. Tell us about the professional journey that brought you to your current role.
A. Nearly 13 years ago, I started as a Web marketer at InfoAccess, a small company focused on converting Microsoft Office documents for Web publication, which was eventually acquired by Stellent. At Stellent, I held a variety of product marketing roles and also served as the Web project manager, responsible for Stellent’s online Web strategy. When Oracle acquired Stellent, I joined Oracle's enterprise content management team, which led to my current role as senior director, Oracle WebCenter Product Management, running the outbound product management.

Q. Describe your typical day.
A. It’s difficult to explain to people what we do in product management. Ultimately, you’re responsible for the success of your product line, so depending on where your product is in its lifecycle and your business model, it can involve many different activities—from strategy work and business analysis to building programs and communities, as well as enabling and supporting internal and external audiences. Something I love about my job is that there isn’t a typical day! I do spend a lot of time traveling and creating presentations, whether it's training salespeople and partners, speaking at events, or meeting with customers and industry analysts. In between, I focus on Oracle WebCenter’s go-to-market strategy and product positioning. Oh, and I also try to squeeze in Oracle WebCenter tweets whenever I can!

Q. What keeps you up at night?
A. Jetlag and early-morning flights.

Q. Besides the usual benefits of cloud computing, what is powerful about offering Oracle Social Network as part of Oracle Cloud?
A. I think it's really powerful how this combination enables you to focus collaboration around Oracle Social Network Conversations. In everyday life, I don’t want social interactions limited by artificial boundaries—such as whether a person is inside or outside my organization or network. With Oracle Social Network, I can engage in real-time Conversations wherever I go, whether on a laptop, tablet, or smart phone. And since these are embedded directly in the context of a business process, I stay informed in a way that's much more relevant to my day-to-day activities.

Q. Are you noticing any interesting trends in terms of how different industries are adopting Oracle WebCenter solutions?
A. Definitely. We brought together our portal, enterprise content management, social, and Web experience management solutions under the Oracle WebCenter brand just last summer, and it's been great to see the trend toward customers adopting the full Oracle WebCenter set of capabilities. This includes new customers purchasing the full suite, existing customers expanding their implementations to include new Oracle WebCenter technology, and successful go-lives using a broader set of Oracle WebCenter functionality.

Q. What is the Oracle WebCenter customer success story that you most like to tell?
A. It's hard to choose, especially since I'm launching a new Webcast series devoted to partner and customer successes. However, I do like telling the Medtronic story. They won an Innovation Award at last year's Oracle OpenWorld because of the platform they created for sharing product information to their field sales team via Web and mobile devices—predominantly the iPad.

Q. How do you like to spend your time when you're not thinking about enterprise software?
A. I just had a little baby girl, Vivian, back in November of last year. Since the workweek can be time-consuming and filled with travel, some of my favorite time nowadays is spent playing with her and going on walks with my husband.

Keep up with Michelle on Twitter, and be sure to check out the Oracle WebCenter in Action Webcast series she is hosting.
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