Oracle WebCenter Edition
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Meet the Oracle WebCenter Team: Roel Stalman, Vice President of Product Management

The Oracle WebCenter team includes some of the best minds in the industry. In this edition, we turn the spotlight on Roel Stalman, vice president of product management for the Oracle WebCenter family of products. Stalman is focused on product strategy and direction—which for him also means keeping a keen eye on customers and their business needs.

Q. Tell us about the professional journey that brought you to your current role.
A. Even when I was studying computer science at The Netherland's Technical University of Eindhoven, I knew I didn't just want to sit at a computer writing programs. What excited me was the idea of working with people and helping them use technology successfully, and I ended up launching my career as a professional trainer at Oracle. Now I'm a 16-year Oracle veteran, and I've helped drive product strategy across a number of different businesses and product lines—but always with the user in mind.

In 2006, I was looking for a new challenge and helped Oracle define its strategy for content management. This project resulted in the 2007 acquisition of Stellent. As vice president of product management, I helped integrate the Stellent products into Oracle’s portfolio and focused on product strategy and roadmap. In 2011, Oracle brought together a number of user engagement products into a single product suite called Oracle WebCenter. Kumar Vora came on board to run the Oracle WebCenter business, and I became vice president of product management, once again focused on product strategy and direction.

Q. What does a typical day on the job look like for you?
A. The job of a product manager is varied, which is something I really love about it. But there are two key themes. First, I spend a lot of time working directly with customers— something I really enjoy, but that is also key to success as a product manager. A product manager's personal opinion might be interesting, but what really counts is what he or she hears directly from their market, particularly concerning challenges appearing on their horizons. And it's so rewarding to help customers become successful.

Second, I spend a lot of time working on the big picture strategy and processes that span the Oracle WebCenter portfolio. We are constantly looking out for new technologies and changes in the market so we can improve our product suite. An exciting part of the job is when this results in a brand new product, such as Oracle Social Network; a strategic partnership; or an acquisition, such as FatWire.

Q. What keeps you up at night?
A. Well, there's never enough time in the day to keep up with everything, to read up on new trends, to try out new technologies, and so on. A key part of the job is prioritizing projects, and it can be a challenge at times. But like most people these days, my life is so busy that by the time I go to bed, I sleep pretty well!

Q. What do you find most compelling about the recently launched Oracle WebCenter Sites?
A. First, it delivers a much improved user experience for marketing professionals. The new UI is very sleek, modern, and beautiful, and initial responses from our customers and internal users have been very positive.

The other biggie is integration with social networks. Oracle WebCenter Sites has been extended to integrate with Facebook, Twitter, and more than 20 other social networks. Visitors to a corporate Website can now be automatically logged in using their Facebook or Twitter credentials and start sharing and liking Website content on their own networks.

Q. What do you like to do when you're not thinking about enterprise hardware and software?
A. I'm a husband and father of two amazing little boys and spending quality time with them is the most important thing to me. We just finished up ski season, our favorite family activity. But we also love sailing, scuba diving, and every other water recreation you can imagine. I also enjoy playing poker and am a big San Francisco 49ers fan.

Q. What is the Oracle WebCenter customer success story that you most like to tell?
A. There are so many, but one of the most exciting recently is Oracle WebCenter Sites customer JD Williams—a leading internet and catalog home shopping company in the U.K.

They chose Oracle WebCenter Sites to replace a home-grown content management solution in order to drive more personal and engaging Web experiences. Since the company has so many products and assets to manage, they required a more scalable model in which decision-makers have the tools to create and publish content. Finally, they needed to extend the online experience to new channels such as social networks and mobile devices. Oracle WebCenter Sites is now powering the company Website.

View this video interview to see how Oracle WebCenter Sites is driving new experiences and helping JD Williams better engage with customers, partners, and employees.
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