Executive Strategy Monthly Edition
March 2012

Information InDepth


At the end of February, Oracle sponsored Mobile World Congress 2012 in Barcelona, Spain. There, Oracle experts presented live demonstrations and hosted workshops on a variety of topics about the rapidly advancing mobile industry, including how to capture the benefits of the cloud and how the latest systems, servers and storage capabilities can drive business performance.

Now, hear directly from experts about creating mobile strategies that give your business a competitive advantage. Plus, learn about one forward-thinking company using a creative mobile solution to improve efficiency.

Making Mobile Part of Your Marketing Strategy
“Mobile is no longer a separate silo,” says Jed Alpert, author of The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone. “It’s just part of an overall company or organization’s communication strategy.” More...

How Tablets Can Mobilize Sales
Forward-thinking managers, realizing the strategic advantage of a new generation of mobile sales tools, are arming sales organizations with marketing, product, and business intelligence templates tailored for mobile tablet delivery. More...

Maximizing Mobility: Medtronic Connects iPads to Oracle's WebCenter
“The solution not only provides our users with real-time (online or offline) access to marketing and sales materials, but allows our business units to apply controls and monitor the use of content globally,” says Jim Freeland, senior principal IT mobility analyst and Enterprise Mobility team lead at Medtronic. More...


Mobility Solutions for Oracle Applications
Oracle is responding to the needs of the growing mobile workforce with solutions that are built specifically with these users in mind. Oracle understands the challenges faced by the mobile workforce for efficient means to access key real-time customer data prior to a customer meeting, to monitor key performance metrics such as bookings, revenue, spend and customer satisfaction on a constant basis, to perform certain day-to-day tasks without having to wait to return to the office, and to access insightful analytic reports when there are exception business conditions. More...


Milking Demand
“Figuring out how much inventory we need to meet customer demand—and understanding where product will be needed at a specific point in time—is critically important to the business,” says Barry Libenson, vice president and CIO at Land O'Lakes. “The Demantra solution is the key driver that we use in order to make that happen.” More...

Oracle Brings Analytics to Project Management
“Primavera P6 Analytics generates information that can help organizations improve their utilization and trim down overall operating costs,” says Yasser Mahmud, vice president of product strategy and industry marketing in Oracle's Primavera Global Business Unit. “But more importantly, it gives organizations improved visibility.” More...

Five Ideas: Finance
Chartis Research ranked Oracle as a market leader for integrated risk and finance management solutions in its Risk Finance Integration 2011 report. Read an overview of the report, then get other expert ideas about smart finance in today's marketplace. More...

FYI: Global Gratuities
Regional tipping customs are probably the most common thing that travelers overlook when preparing for adventures abroad. What might be the right amount for the bellhop in Brussels, Belgium, would be offensive to the taxi driver in Turkey. Here's a tip about being great with gratuities. More...


Looking Forward to Collaborate 12
“Probably our biggest theme for the year is [Oracle] Exadata,” says Andy Flower, president of the IOUG. “And I’ll even say Exa-everything…it’s a big focus are for us.” Find out what else you can expect to learn at Collaborate about big data, security, and more.


Webcast and Live Chat: Introducing Oracle's Business Analytics Strategy
When: Wednesday, April 4, 2012 at 9 a.m. PT/ 12 p.m. ET/10 a.m. GMT.

Join Mark Hurd and Balaji Yelamanchili as they unveil the latest advances in Oracle's strategy for placing analytics into the hands of every one of your decision makers—allowing them to see more, think smarter, and act faster. Register now!




Profit Magazine: February
The Road Ahead
The Road Ahead Oracle President Mark Hurd shares his vision of how enterprise technology is changing the way we do business.

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