Data Integration and Master Data Management Edition
Oracle Corp
April 2012 Stay Connected: BlogFacebookTwitterLinkedIn
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Bridging the Big Data Divide with Data Integration
Big data is one of the most significant market disruptors in IT today. Even in its infancy, it has shown significant ROI and has almost universal relevance to a wide cross-section of the industry. Why? Big data turns traditional information architecture on its head, putting into question the accepted notion that everything should be based on relational databases and processed as structured data. Traditional relational databases are not suited to storing the growing volume of big data, which is being generated in greater frequency and in various formats.
Enter Hadoop and NoSQL, the open-source data-crunching platform based on Google’s back-end infrastructure. Although these standards are hotter than an internet IPO, you can’t simply ignore how you integrate your structured and relational SQL. The advantage of big data comes into play when you have the ability to correlate big data with your existing enterprise data. For example, how do you move unstructured data about your customers’ social media behavior and relate it to your customer master via MDM and your CRM system? There’s an implicit product requirement here in consolidating these various architecture principles into a single integrated solution.

That’s what Oracle’s data integration strategy is about. Using Oracle Data Integrator together with Oracle Big Data Connectors, you can simplify the complexities of mapping, accessing, and loading big data (via NoSQL or Hadoop Distributed File System) and also correlating your enterprise data. This correlation may require integrating across heterogeneous and standards-based environments, connecting to Oracle Exadata, or sourcing via a big data platform such as Oracle Big Data Appliance.

To learn more about Oracle data integration and big data, download our resource kit to see the latest white papers, Webcasts, downloads, and more, or visit our Website.

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