Executive Strategy Monthly Edition
September 2012

Information InDepth


Oracle OpenWorld
Starting next week, Oracle OpenWorld will attract more than 50,000 attendees from over 110 countries to San Francisco. They’ll find more than 2,100 educational sessions, 400 product demos, exhibitions from 450 partners showcasing applications, middleware, database, server and storage systems, industries, management and infrastructure — all engineered for innovation.

Here, find out about this year's executive keynote speakers — plus get recommendations for must-see sessions and insider advice from experienced attendees about how to stay focused and get the most out of Oracle OpenWorld. More...

Profit at Oracle OpenWorld 2012
Editor-in-chief Aaron Lazenby talks about what he will be looking for at Oracle OpenWorld. Find out what he is excited about – and where to catch him! More...

Oracle Executive Keynote Lineup for Oracle OpenWorld 2012 Announced
This year, Oracle executives will provide insight into industry trends, the latest technology developments and innovations as well as key strategies for achieving business efficiency and innovation. More...

IOUG President John Matelski Previews Oracle OpenWorld
“Based on developments of the last 12 months, I think big data is definitely going to be hot. The challenges and opportunities of data governance will be another biggie. And there will obviously be a big emphasis on Oracle Exadata and the other Oracle Engineered Systems, with more than 100 sessions,” says John Matelski, newly elected president of the Independent Oracle Users Group. More...


Profit on LinkedIn
Stay up-to-date on tools and business insight that can help you build a better business using Oracle technology. Join our new group to keep up with Profit’s latest online and magazine content. More...


Campaigns That Count
Here, Profit talks to Ric Dragon, CEO of DragonSearch and author of Social Marketology, about what it takes to successfully interact with customers on blogs, Twitter, Faeebook and more — and how to avoid making mistakes that could damage your brand. More...

A Cross-Channel Approach to Consumer Engagement
Cassandra Moren, senior director of consumer goods industry marketing at Oracle, shares her thoughts on how consumer goods manufacturers are reaping benefits from developing a direct relationship with customers. More...

Oracle Exadata Gives Reliance Commercial Finance Flexibility to Meet India’s Expanding Commercial Loan Market
The first Oracle Exadata implementation in India has increased the speed of a loan transaction by as much as 40 percent. More...

Five Ideas: Cloud Computing
With big Cloud announcements on deck for Oracle OpenWorld, learn more about Oracle's solutions for both private and public clouds, and customers that are already using the power of Oracle's cloud computing technology to drive their businesses forward. More...


The Nine Cs of Customer Engagement
In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Watch this on-demand webcast to learn how to make the most out of this channel. More...


Oracle Customer Experience Summit @ OpenWorld
Customer experience has become the most important differentiator and driver of business value. How can businesses take advantage of the customer experience revolution? Find out from the experts at a one-of-a-kind event. More...

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