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November 2012

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At Oracle OpenWorld, Overflow Crowds Get a Look at Content-Enabled Business Applications

At October's Oracle OpenWorld, event organizers reported overflow crowds at sessions that explored ways to integrate the powerful content management capabilities of Oracle WebCenter Content directly into business applications.

"IT organizations are looking for solutions that are manageable to implement and that drive rapid return on investment," says Lance Shaw, director of product marketing, Oracle WebCenter Content.

A key area of interest is in content-enabling business applications. The cost savings potential is huge. One research organization estimates that businesses spend, on average, US$20 to file a document, US$120 to find a misfiled document, and US$220 reproduce a lost document.

Always Connected Is the New Normal
The renewed interest in content enablement is not just about cost cutting, however. With the rise of mobile, social, and cloud computing technologies, people are connected 24/7. And increasingly, customers, partners, and employees expect to conduct any kind of transaction in real time—from wherever they may be.

That, in turn, means they need access to all relevant content, both structured and unstructured—and preferably right within the context of the transaction or business processes itself.

A Unified Repository, Plus Out-of-the-Box Integration
To make this possible, Oracle WebCenter Content provides a unified repository to house unstructured content and deliver it to business users in the proper format. Oracle WebCenter Content includes comprehensive tools for content capture (including scanning and importing), content extraction and indexing, and content storage.

However, Oracle also goes a step further. "Oracle WebCenter products seamlessly bring structured and unstructured content together so users can easily and intuitively have access to the right content when they need it," explains Shaw.

To speed the process and ensure that content solutions work seamlessly with Oracle business applications, Oracle delivers productized integrations and connectors, out-of-the box templates and starter kits, and an intuitive experience for users.

Content Enablement in Action
For an example of content enablement in the real world, consider how Oracle WebCenter automates invoicing into a content-enabled process with comprehensive tools to 

  • Scan paper invoices centrally, remotely, or in a mixed approach
  • Automatically capture and index key data with advanced forms recognition
  • Allow invoices, forms, and other relevant content to be automatically associated with the proper record in the accounts payable application
  • Make invoices available for review both inside and outside the application environment
  • Store invoices in a highly scalable and secure enterprise-class content repository with tools to manage them across the entire invoice lifecycle
  • Handle exceptions with a prebuilt workflow that complements but does not duplicate native workflow capabilities

Learn more about content-enabling business applications with Oracle WebCenter Content.

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