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May 2013

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Oracle Launches Industry's First One-Stop Platform for Social Relationship Management

In March 2013, Oracle unveiled Oracle Social Relationship Management, the industry's first unified, end-to-end social relationship management solution.

Delivered via Oracle Cloud and eligible for Oracle’s 24/7 global support, the new solution integrates Oracle's four best-in-class components into a single, unified interface, including

  • Social listening
  • Social analytics
  • Social engagement
  • Social publishing

The result of an aggressive integration strategy, Oracle Social Relationship Management marries organically developed Oracle products with recently acquired Vitrue, Collective Intellect, and Involver solutions. The result: enhanced business processes and systems, improved customer interactions, and a more accurate measure of social technology’s contribution to business goals.

From Disjointed Silos to One Integrated Platform
“The social landscape has been extremely disjointed with hundreds of social products, resulting in incomplete insights, fragmented relationships, and inefficiencies across customers, partners, and employees,” says Yvette Cameron, vice president and principal analyst, Constellation Research, Inc.

By integrating the full spectrum of social activities and analysis into a single platform, Oracle Social Relationship Management eliminates the inconsistency, duplication, and delays of social silos. This means users can create, measure, and consistently deliver more-rewarding customer experiences.

“Oracle has created a social relationship management platform that unifies that experience and will provide a complete platform for end-to-end support for any enterprise relationship,” adds Cameron.

From Listening to Publishing
Oracle Social Relationship Management covers the full gamut of social interactions, from listening and content creation to moderation and analysis.

“Only Oracle can connect every interaction your customer has with your brand,” explains Pat Ma, director of product marketing for Oracle Social Relationship Management. “You can listen to what people are saying, engage with fans and followers, create content and apps, publish to multiple social channels, manage workflows, analyze results, and get social campaign metrics.”

“Our goal is to help you deliver the best customer experience wherever your customer touches your brand—on the Web, or via social, mobile, in-store, contact center, or direct sales,” adds Ma.

Get more in-depth information about Oracle Social Relationship Management.
View a video demo of Oracle Social Relationship Management.

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