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June 2013

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Top Five Strategies for Personalization

Personalization has long been a buzzword among retailers, but in reality many companies still find it an elusive goal—especially when they try to scale.

Meanwhile, the advent of mobile and social computing are actually driving expectations for personalized experiences across the customer journey, including Web channels as well as contact centers and brick-and-mortar stores.

A new Webcast, "Personalization Best Practices: Five Strategies to Improve the Commerce Experience" redefines personalization for today's reality, then explores the challenges retailers face in implementing effective personalization strategies. It closes with a demo that shows how Oracle's solutions are uniquely able to drive dynamic, relevant experiences to help organizations achieve personalization excellence.

Here is a brief preview of the five strategies presented in the Webcast.

  • Ensure effective search and guided navigation. Many online shoppers are unknown to you, but as
    soon as they start searching for a product on your site, you should be able to start to learn about their wants and needs. You need tools that listen to them and provide personalized search and navigation—on the fly.
  • Give business users control to create targeted experiences. It's great to have automated systems in place, but often personalization excellence requires manual intervention by individual retailers. Your commerce solutions should make it easy for business users to override default settings and use their expertise to quickly implement more-effective personalization strategies.
  • Insist on a robust, comprehensive platform. Personalization requires rich, integrated customer and product information and content. To achieve this, you need a solution with a full-featured, open platform that can reach into diverse data sources—including home-grown, priority, and third-party systems—and then use as much data and content as possible to deliver great customer experiences.
  • Look for rich out-of-the-box functionality. In order to speed time-to-value, look for a solution that provides lots of out-of-the-box functionality that makes it fast and easy to create and execute personalization strategies.
  • Ensure cross-channel scalability. Make sure your solution makes it easy to support the reuse of data, content, and personalization strategies across multiple channels, including call centers and brick-and-mortar stores. You should be able to rely on 360-degree views of customers across all touchpoints—and use that information for effective targeting.

Watch the Webcast: "Personalization Best Practices: Five Strategies to Improve the Commerce Experience."

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