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Oracle WebCenter Edition
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Oracle Unveils Enhancements to Oracle WebCenter Sites

In May 2012, Oracle announced availability of Oracle WebCenter Sites 11g. The new release gives organizations comprehensive tools to drive customer acquisition and brand loyalty by simplifying the creation and management of interactive and social online experiences.

This release represents a major milestone for Oracle WebCenter Sites, enabling
  • An intuitive site authoring experience for business users, including a redesigned user interface (UI) with drag-and-drop capabilities
  • Social login, social sharing, and user-generated content enhancements that promote site visitor interaction and engagement
Simple, Intuitive Management
"To deliver contextually relevant, social, and interactive experiences, organizations must empower marketers and business users with tools that enable them to create and manage these experiences—quickly, simply, and intuitively," says Loren Weinberg, vice president of product management and strategy for Oracle WebCenter.

To make this possible, Oracle WebCenter Sites includes a new visual contributor interface for in-context site authoring. This UI has been completely redesigned to provide a new what-you-see-is-what-you-get environment, including a modern authoring experience and easy-to-use, drag-and-drop capabilities that fit the way marketers and line-of-business teams work today.

In addition, a browser-like tabbed interface enables users to switch quickly between tasks for maximum productivity. And rich search functionality and visual search results make it easy for users to locate the exact piece of content they want to use on their Web page.

Engagement with Social Networks and User-Generated Content
"Today, organizations need to extend the reach of their brands by seamlessly integrating the site visitor experience with the social networking experience," says Weinberg.

Oracle WebCenter Sites makes this possible with out-of-the box integration with Facebook and Twitter for social login and social sharing. Social login removes barriers to site visitor registration and facilitates social interaction, while social sharing enables site visitors to easily share content they like with their social networks, thereby extending the reach of the brand. These social capabilities can be expanded further to more than 20 social networks.

Oracle WebCenter Sites also provides new ways for site visitors to interact via user-generated content. In addition to existing robust capabilities for reviews, comments, and blogs, marketers can now quickly and easily create and deploy polls and new ratings widgets on the Web presence. Site visitors can also preview comments before submitting them or rate the helpfulness of comments posted by other visitors.

Find out the latest about Oracle WebCenter Sites.
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