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Oracle Fusion Middleware Edition
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New Webcast Series: The Thought Leadership Academy for Social Business

Technology has always been a driving force for business success and change, but the seismic shifts wrought by the convergence of social, mobile, Web, and cloud technologies has spawned a true change in IT focus. For a social business, the computer is not the central focus of technology development; people are.

“It is a huge shift, for example, to think of your intranet as a large set of individual applications served up to mobile devices based on user need and interest—the way people consume applications today in their personal lives—and not as a monolithic portal that’s PC-centric and one-size-fits-all, with most of the content touched by a minority of users,” says Christian Finn, senior director of product management, Oracle WebCenter.

Companies need to build a social business strategy or risk having their workforce implement such tools on their own. The question is: how?

One way lies in a company’s ability to build a user engagement platform; in other words, to put the user at the center of the technology focus with a solution such as Oracle WebCenter.

A user engagement platform must do two things well.
  • Connect people inside and outside of an organization to the content they need to get their jobs done, regardless of location, time, or access device
  • From an IT perspective, that same infrastructure has to perform reliably, securely, and flexibly
This discussion is at the heart of Social Business Thought Leaders, a Webcast series featuring thought leaders and opinion shapers from the social, Web experience management, portal, content management, collaboration, and mobile markets that Oracle WebCenter serves. This Webcast series is designed to help companies analyze what social business means to them and how they can apply social business practices most effectively. The first Webcast, “Is Social Business an Evolution or Revolution?,” is available on demand and features Andy Mulholland, chief technology officer of Capgemini. Upcoming speakers include Andrew McAfee, principal research scientist at MIT’s Center for Digital Business; Ted Schadler, Forrester’s vice president and principal analyst; John Mancini, president of AIIM; and Mike Fauscett, GVP, Software Business Solutions at IDC.

Register for the series here.

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