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Oracle Buys Vitrue, Leading Social Marketing and Engagement Platform

In May 2012, Oracle announced an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform.

To help organizations engage fans and drive leads, Vitrue applications enable marketers to centrally create, publish, moderate, manage, measure, and report on all their activities on social media platforms—including Facebook, Twitter, YouTube, and Google+.

Comprehensive Social Relationship Platform
The combination of Vitrue with Oracle’s leading sales, service, commerce, social data management, and analytics capabilities is expected to create the industry's most advanced and comprehensive social relationship platform.

The combination is expected to help organizations
  • Develop more-meaningful customer engagements with consistent brand experiences across marketing, sales, and service interactions
  • Improve return on investment across all channels and media
  • Enhance customer service through real-time responsiveness and high-touch relationships
“The proliferation of social media—together with increased demand by consumers to engage with brands across multiple social channels—is driving chief marketing officers to look for an integrated social marketing platform,” said Thomas Kurian, executive vice president, Oracle Development. “Vitrue’s leading social marketing and engagement platform, coupled with Oracle’s leading sales, service, and commerce products, offers a complete social experience solution to our customers.”

Find out the latest information about the acquisition.

This content is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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