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January 2014

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Meet the Oracle WebCenter Team: Lance Shaw, Senior Director of Product Marketing

Oracle WebCenter is at the front lines of business transformation, bringing together leading-edge web, content, portal, and collaboration technologies into a single, integrated portfolio. Given such rich terrain for innovation, Oracle WebCenter has attracted some of the best minds in the industry.

To help readers get to know the Oracle WebCenter team, each issue we turn the spotlight on one of its members. This month, we talk to Lance Shaw, senior director of product marketing. He began his career as an e-mail technologist back when most people had never even heard of e-mail. Two decades later, he is leading global evangelism, thought leadership, and asset creation for Oracle WebCenter Content and Oracle WebCenter Imaging.

Q. How did you land your current role with Oracle WebCenter?
A. In college, I initially planned to work in television production, but the emergence of the personal computer caught my eye. I got my start working the night shift, loading tapes on an IBM MVS 370 mainframe, and then began working on the new LAN-based e-mail system, cc:Mail. Later, I worked for IBM / Lotus on the Lotus Notes product, and have been focused on enterprise software ever since. I really love helping businesses figure out how to maximize the value of their information, and I have spent 20 years immersed in collaboration and content management technologies. When Oracle WebCenter Content needed a product marketing evangelist, it was the perfect next step.

Q. What customer use case has surprised you the most this year?
A. There have been so many, but the most creative has to be Mortenson Construction. One of the biggest contractors in the US, they work on massive, multiyear construction projects. When you are working on a high-rise building, you don't have time to go to ground level every time you have to double-check the latest designs or specifications. So Mortenson took mobile to the extreme with portable field boxes.

Essentially, they're small offices inside a steel container that can be moved anywhere by crane. People onsite get immediate online access to the latest project information, all managed and delivered by Oracle WebCenter.

Oracle's Profit Magazine did a great story on Mortenson's use of Oracle technology, for readers who want to learn more.

Q. What are you looking forward to accomplishing in 2014?
A. I am really excited to launch Oracle Documents Cloud Service, which we're planning to bring to market soon. Basically, it is a cloud-based file sharing and collaboration solution, but it also has robust security and application sharing. I love this challenge, because there are similar products on the market, but none of them offer a completely integrated cloud application infrastructure, which only Oracle can deliver.

Q. What blogger, analyst, or other thought leader do you consider a "must-read" in order to stay on top of your field?
A. Because I focus heavily on information governance and compliance, I keep a sharp eye on, amongst others. They have great commentary for staying on top of key trends. I also am a big fan of Barclay Blair. Not only does he have great expertise and insight, he also really knows how to get others to understand the value of what can be a complex topic.

Q. And when you're not thinking about enterprise software?
A. I have four kids, and they are all in college at the same time, so I think a lot about college tuition! I also love outdoor activities such as hiking, snow-shoeing, and yes, occasionally, skydiving.

Find out more about Oracle WebCenter Content.

This content is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

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