Oracle Information InDepth



Stay Connected

Oracle Blog Oracle on Facebook Oracle on Twitter Oracle on LinkedIn

May 2013

Subscribe Forward

Back to the main page

Make Master Data the Center of Your Data-Driven Strategy

What do IT initiatives such as mobile computing, security, big data, customer experience, and data integration have in common? They are all data-driven—with the data coming from a wide variety of sources such as data warehouses, applications, Web portals, decision support systems, mobile devices, and social media.

A wealth of valuable insight about customers, suppliers, and products is present in these disparate sources, but regardless of enterprise size, that data often resides in multiple places, is redundant, and is interspersed with data that is neither relevant nor trusted. With so much data being funneled into enterprises from external sources, and with the daunting challenges of managing ever-increasing internal sources of data, organizations need a centralized, trusted, relevant view of their data.

Oracle Master Data Management products bring together information collected across the enterprise and from internal and external sources, making it possible to cleanse, share, and consolidate data, discover relationships, and improve the customer experience. Enterprises that use these products with Oracle Enterprise Data Quality solutions have the advantage of centralized, consolidated data that surpasses silos.

In a new Oracle Fusion Middleware screencast series, Oracle customers discuss in depth how they are benefitting from Oracle Master Data Management solutions. Tune in to learn how master data management can help your enterprise

  • Gain a better understanding of customer preferences
  • Introduce new products more quickly
  • Manage any type of data in the enterprise

Watch the new video, Masters of the Data: CIOs Tune into Data Quality and Master Data Management, read a white paper about master data management, and access more resources and get more in-depth information about Oracle Master Data Management solutions.

Back to Top

Please send questions or comments to

This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group.

  Hardware and Software, Engineered to Work Together Contact Us | Legal Notices and Terms of Use | Privacy Statement
Oracle Corporation


Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.

Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.