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May 2014

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Latest Oracle Marketing Cloud Release for Oracle Eloqua Makes It Easier Than Ever for Marketing Executives to Embrace Modern Marketing

Thanks to a series of new features and enhancements, Oracle Eloqua solutions, a component of Oracle Marketing Cloud, make it easier for marketing executives at midsize companies to embrace modern marketing, optimizing customer experiences and making measurable impacts on revenue.

"Oracle is extending the industry's most comprehensive marketing cloud, making it easier than ever to quickly identify potential customers and then optimize digital interactions across the customer lifecycle, from initial acquisition to customer advocacy," says John Stetic, vice president, Oracle Marketing Cloud.

Confronting Digital Distress
It's not uncommon to experience some "digital distress" when contemplating the leap to modern marketing principles and technologies.

And yet marketing executives also face growing pressure to demonstrate campaign effectiveness—something that a modern marketing platform such as Oracle Eloqua excels at.

"Often marketing executives are forced to rely on other team members, such as IT, to take the lead in marketing technology initiatives," says Andrea Ward, vice president, Oracle Marketing Cloud. "And when they do embrace digital marketing, they often do so in a piecemeal fashion, without integrating it into a broader marketing strategy."

In response, Oracle Eloqua's wizard- and dashboard-driven approach can dramatically simplify the adoption of modern marketing principles and technologies. And because it offers the industry's most complete marketing cloud to drive the full spectrum of marketing activities, executives are better able to centralize and track marketing data—and demonstrate campaign effectiveness.

Expanded Execution and Reporting Capabilities
The latest release of Oracle Eloqua solutions further speeds and simplifies the delivery of targeted and dynamic content across channels, including e-mails, blogs, social media sites, and landing pages.

Just as important, new revenue dashboards provide clear visibility into the impact on revenue and customer response—including velocity, value, reach, and ROI metrics. Marketers can also drill into performance metrics to diagnose revenue cycle inefficiencies—and then act accordingly.

Get more details about the latest Oracle Eloqua release.

Attend the Oracle Modern Marketing Tour, a free, full-day, international event series to share ideas, network, and explore strategies for marketing success.

And get the latest news and information about Oracle's full line of cloud offerings. Subscribe today to the Oracle Cloud Solutions newsletter.

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