INFORMATION INDEPTH NEWSLETTER
Oracle WebCenter Edition
Oracle Corp
September 2012 Stay Connected: LinkedIn Facebook Twitter Blog Youtube
NEWS
Oracle OpenWorld: Don’t-Miss Sessions, Demos, Hands-on Labs, and More
With over 40 scheduled sessions, 6 live demos, and 5 hands-on labs, Oracle OpenWorld 2012 throws the spotlight on the latest developments in Oracle WebCenter.
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Oracle WebCenter in Action: Real-World Implementations That Drive Engagement
To show how real-world Oracle WebCenter customers and partners have successfully built next-generation engagement platforms, Oracle has a launched a new Webcast series, Oracle WebCenter in Action, which showcases Oracle WebCenter in action in the real world.
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Peggy Chen Meet the Oracle WebCenter Team: Peggy Chen
The Oracle WebCenter team includes some of the best minds in the industry. In this edition, we turn the spotlight on Peggy Chen, director of marketing for Oracle WebCenter.
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EVENT SPOTLIGHT
Oracle OpenWorld Oracle WebCenter Customer Appreciation Reception
Tuesday, October 2, 2012
6:30 p.m.–9:30 p.m.
RSVP
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FEATURED VIDEO
Oracle WebCenter Oracle WebCenter: Got a Minute?
Oracle WebCenter helps people work together more efficiently with social collaboration tools that optimize connections between people, information, and applications while ensuring timely, relevant, and accurate information with an enterprise content management infrastructure.
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BEST PRACTICES
Oracle WebCenter Best Practices
Burnswick Get best practices and deployment advice from Oracle expert John Brunswick in this column. Passionate about both business and technology, John focuses on maximizing IT's ability to streamline and optimize business.

Five Best Practices for Social Collaboration Adoption
Want to get the most from your social collaboration investments? If you already invested in or are contemplating investment in this technology, consider the following to boost your social collaboration adoption.
  • Drive awareness. Your line-of-business leaders hold the key to success. Although ideally they request this type of technology adoption in support of an existing use case proactively, that is rarely the case. If you are looking to drive adoption, hold a lunch-and-learn session conducted in their language. In other words, use business speak and share external case studies that focus on capabilities instead of product functionality.
  • Deploy within an existing process. Start viewing social collaboration as part of process management. Identify unstructured processes with definitive start and end points that exist today and deploy social collaboration to resolve challenges within those processes. Social collaboration projects deployed to resolve challenges within existing unstructured business process are most likely to succeed.
  • Require a strong why. Ensure that the rationale for social collaboration is justified. Address this up front, because the actual use—or lack of use—of the technology will objectively confirm if the why was compelling enough.
  • Focus on low-friction experience. Regardless of the quality of your underlying social collaboration solution, it must be easily accessible for end users. Success occurs when users can access the technology from within existing flows of work, without additional login or frequent context and window switching.
  • Avoid “just because” reasoning. Social collaboration is a spice, not the main dish. Keep in mind that social collaboration is most effective in the context of business entities and existing work flows—it works best when it is purpose-driven.
Read more from John Brunswick.
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WEBCASTS
Qualcomm Provides a Seamless Experience for Customers with Oracle WebCenter
Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter
The Nine C’s of Customer Engagement
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SCREENCAST
Oracle WebCenter Portal and Oracle Application Development Framework Development
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CUSTOMER SPOTLIGHT
Hitachi Data Systems provides best-in-class information technologies, services, and solutions that deliver compelling customer ROI, unmatched return on assets, and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready, and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. Hitachi Data Systems products, services, and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100.

Discover how Oracle’s Web experience management solution, Oracle WebCenter, in combination with Oracle partner Lingotek, is helping Hitachi Data Systems manage its multilingual Web content for Websites around the world and control the Hitachi Data Systems global Website footprint. Watch the Webcast.
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PARTNER SPOTLIGHT
Lingotek | The Translation Network gives enterprise business customers new ways to engage global communities by providing trusted, rapid translation to expand and grow business in a cost-effective way. The Lingotek Collaborative Translation Platform enables companies to translate and localize content directly inside Oracle WebCenter. With Lingotek’s best-in-class machine translation solutions, real-time community translation, and professional translation services available within Oracle WebCenter, users can translate, localize, update, and publish global Web experience content within a single, uninterrupted workflow. As a result, workflows are accelerated, and the globalization of content becomes faster and more streamlined, further enhancing the global customer experience. To learn more about Lingotek Inside for Oracle WebCenter, please visit Lingotek.
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STAY CONNECTED
Oracle WebCenter on Facebook
Oracle WebCenter on Twitter
Oracle WebCenter Blog
Oracle WebCenter LinkedIn Group
Oracle WebCenter on YouTube
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EVENTS
AIIM Boot Camp—Coming to a City Near You!
Oracle WebCenter Quarterly Customer Update
Oracle OpenWorld
September 30–October 4, 2012
San Francisco, California

Find an Oracle Event Near You
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