Oracle Information InDepth

RETAIL EDITION

Oracle

Stay Connected

Oracle on Twitter Oracle on Facebook Oracle on Youtube Oracle Blog

March 2013

Subscribe Forward
 

Back to the main page

Latest Release of Oracle Retail Category Management Drives Better Store Performance

In January 2013, Oracle launched the latest version of Oracle Retail Category Management, which helps grocers, big box retailers, hardlines, and department stores drive same-store sales growth by creating assortments, pricing, and promotions tailored to specific customer segments.

“Today’s consumers have ready access to numerous ways to interact with retailers and shop for products,” explains Andrea Morgan-Vandome, Oracle’s vice president, retail strategy and solution marketing. “The challenge for retailers is to ensure that they are creating satisfying shopping experiences for their targeted customers. That process starts with thinking about planning decisions differently and considering how and where customers are shopping, and their preferences, and not just the traditional product, location, price, and time equation.”

In response, Oracle Retail Category Management helps retailers define and execute commerce anywhere with targeted assortments and floor- and shelf-space plans that maximize opportunities and enhance customer satisfaction.

Faster, More-Effective Planning and Execution
To create more-effective planning and execution, the latest version of Oracle Retail Category Management includes enhanced data integration as well as new planning and insight functionality. The result: faster, more-effective plans that create category winners and drive performance.

The latest release helps retailers

  • Accelerate planning. The latest version offers new, preconfigured, automated planning processes aligned with industry best practices that incorporate advanced data analysis and visualization tools. As a result, retailers can quickly and easily leverage multiple data sources, including market data as well as the retailer’s own data.
  • Reduce implementation time and cost. With expanded templates and data models, this release dramatically simplifies integration of data from multiple third-party syndicated data sources, including internal sources such as customer loyalty cards and point-of-sale information.
  • Improve profitability. Create space-aware, tailored assortments by using new embedded forecasting, customer segmentations, and consumer decision trees.

Built on Oracle Retail Predictive Application Server, Oracle Retail Category Management is the latest release within the suite of planning, optimization, forecasting, and supply chain solutions that are based on Oracle’s flexible and scalable platform for retail.

Get more information about the latest release of Oracle Retail Category Management.

Back to Top
 
 

Please send questions or comments to newsletter_feedback_us@oracle.com.

This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group.

  Hardware and Software, Engineered to Work Together Contact Us | Legal Notices and Terms of Use | Privacy Statement
 
Oracle Corporation

NSL100160226

Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.

Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.