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March 2014

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Achieve Superior Digital Experiences with Oracle AppAdvantage

Companies that prioritize the customer experience generate 60 percent higher profits than their competitors, research shows. And in today's socially enabled, multichannel online world, users are expecting more and more from those experiences. They want easy, anywhere access to business activities and information—and they don't want to wait.

"Yet many companies that want to deliver superior digital experiences often find themselves frustrated by the complexity involved in integrating web content management systems with enterprise systems of record," says Michael Snow, senior principal product marketing director, Oracle WebCenter.

In response, companies relying on Oracle Applications are turning to the Oracle AppAdvantage program for help building the kind of flexible, comprehensive platform needed to drive multichannel digital experiences.

Consistent, Integrated Online Experiences
Organizations often add functionality to their applications in a piecemeal fashion, resulting in inconsistent customizations, a lack of standardization, and shadow management processes that are based on inefficient e-mails, spreadsheets, and manual workarounds.

With the Oracle AppAdvantage program, they can avoid these pitfalls. By providing access to Oracle Fusion Middleware technologies, the #1 applications infrastructure foundation, the program enables the rapid uptake of new technology without impacting those applications’ development lifecycles. That means companies that want to drive superior digital experiences can quickly and securely harness Oracle WebCenter solutions to create relevant, interactive, multichannel digital experiences.

Oracle AppAdvantage at Work
Consider Pella Corporation—a privately held manufacturing company with 6,000 employees. Pella uses Oracle WebCenter Sites as the foundation for a real-time appointment-scheduling application that is simple and easy for customers to use.

Using the technologies and principles behind Oracle AppAdvantage, the company easily pulls data from multiple applications via Oracle SOA Suite and presents it in a self-service Oracle WebCenter portal. As a result, the Pella sales team and dealers have an integrated view of each customer and can extend the value of the personalized digital experience to in-person customer appointments.

Find out how Oracle AppAdvantage, powered by Oracle Fusion Middleware, can help your organization maximize the value of your enterprise applications.

To learn more, watch a webcast, read a solution brief, or attend an executive roundtable.

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