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March 2014

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Oracle VP Rex Wang: Periodic Table of Cloud Services

Periodic Table of Cloud Services

Oracle Cloud offers the broadest and deepest portfolio of enterprise SaaS services, and is the only cloud with all three layers of the cloud computing stack: application services (SaaS) and platform services (PaaS) that enable organizations to build bespoke applications or application extensions, and infrastructure services (IaaS) that are capable of supporting any type of workload.

Most cloud service providers focus on a narrow range of specialized solutions. Business that use such niche services often find themselves dealing with fragmented data and processes that increase cost and complexity. Oracle, on the other hand, has built the broadest and deepest cloud portfolio in the industry, reaching from application and platform services all the way down to infrastructure services.

In his role as Vice President of Product Marketing, Rex Wang is responsible for the full range of Oracle's cloud offerings. While he was trying to come up with a clear way to represent the depth and breadth of Oracle’s comprehensive cloud, an image from chemistry class sprang to mind: the periodic table of the elements.

"Like the chemical elements of the periodic table combine to form compounds, the wide and diverse range of services in Oracle Cloud can form an endless array of combinations that deliver business solutions to address any organization’s needs," says Wang.

Wang wrote about using the periodic table as a metaphor for describing Oracle Cloud in his OracleVoice on Forbes.com article, “The Periodic Table of Cloud Computing: An Elemental Approach.” Here is how he organizes the periodic table of cloud services.

  • Infrastructure as a service (IaaS). Forming groups I and II, these offerings consist of standardized, automated infrastructure services that are both self-service and pay-per-use. They tend to be excellent conductors (providing the underlying infrastructure that powers Oracle Cloud), highly malleable (flexible and scalable to support any type of application workload), and very reactive (easily combined with services from the SaaS or PaaS groups).
  • Platform as a service (PaaS). Groups III though VII are populated by the elements of a self-service platform that is standards-based and easy to use. This platform enables users to rapidly build and deploy scalable applications. Services in the PaaS groups are also excellent conductors (providing power to applications), highly malleable (very flexible and able to be used in many different ways to build applications), and lustrous (built on the industry’s #1 database and application server).
  • Software as a service (SaaS). Groups VIII through XII represent the industry's most comprehensive portfolio of modern business applications. SaaS elements are often combined with PaaS, IaaS, or on-premises applications to create what are known as hybrid clouds. While customer experience services are highly reactive and tend to combine with other cloud service elements, other services such as human capital management, enterprise performance management, and supply chain management tend to be stable and nonreactive.
  • Social relationship management (SRM). Finally, Group XIII enables organizations to connect people, business processes, applications, and content in new and innovative ways. They are very reactive and not found free in nature. SRM services readily combine with SaaS services from groups VIII through XII, for example, to create a modern customer experience or social recruiting solution.

From Simple Elements to Profitable Compounds
As Wang's periodic table makes clear, organizations can combine Oracle Cloud services to create a countless set of compounds to meet specific business needs. By contrast, vendors with a narrower set of services are far more limited in the kinds of "compounds" customers can create.

"When businesses rely on multiple clouds, they often end up with fragmented data and processes, since the cost and complexity of integrating across clouds can be daunting," says Wang.

The breadth and depth of Oracle's offerings minimize such risks. And because Oracle Cloud is built on open standards, its services can easily integrate with on-premises solutions and other clouds, giving customers the freedom to incorporate additional Oracle Cloud services as business priorities evolve.

Read more about the periodic table of cloud computing.

Get more in-depth information about Oracle Cloud.
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