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DATA INTEGRATION AND MASTER DATA MANAGEMENT EDITION

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February 2014

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Master Data Management: How to Avoid Big Mistakes in Big Data

The paradigm-changing potential benefits of big data can't be overstated—but big changes can deliver big risks as well. For example, exploding data volumes naturally create a corresponding increase in data correlations, but as leading experts warn, correlations should not be mistaken for causes.

To avoid drawing the wrong conclusions from big data, organizations first need a way to assemble reliable master data to analyze. Then they need a way to put those conclusions and that data to work operationally, in the systems that govern and facilitate their day-to-day operations.

Master data management (MDM) helps deliver insightful information in context to aid decision-making. It can be used to filter big data, isolating and identifying key entities and shrinking the dataset to a manageable size for parsing, tagging, and associating with operational system records. And it provides the key intersecting point that enables organizations to map big data results to operational systems that are built on relational databases and structured information.

Adopting master data management capabilities helps organizations create consolidated, consistent, and authoritative master data across the enterprise, enabling the distribution of master information to all operational and analytical applications, including those that contain customer, product, supplier, site, and financial information.

Oracle Master Data Management drives results by delivering the ability to cleanse, govern, and manage the quality and lifecycle of master data.

To learn more about the importance of MDM as an underlying technology that facilitates big data initiatives, read an in-depth Oracle C-Central article, "Masters of the Data: CIOs Tune into the Importance of Data Quality, Data Governance, and Master Data Management."

And don't miss the new Oracle MDM resource center. Visit today to download white papers, read customer stories, view videos, and learn more about the full range of features for ensuring data quality and mastering data in the key domains of customer, product, supplier, site and financial data.

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