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January 2014

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New Oracle’s SPARC M6-32 Server Disrupts Traditional High-End Pricing Model

In a bold move that breaks with long-time industry practices for pricing new generations of high-performance servers, Oracle announced that, unlike competitors, it won’t charge a cost premium for its latest high-end SPARC M6-32 Server. As a result, it offers virtually the same price/performance ratios as Oracle’s smaller servers while delivering new levels of performance and reliability.

“For Oracle customers this means that as they scale their data centers to accommodate business growth and increasing demand, their costs for acquiring Oracle’s SPARC servers will be consistent per unit of performance across the product line—from entry to midrange to high-end,” says Tom Atwood, senior principal product director at Oracle. “IT managers are no longer driven to buy smaller servers because of their lower acquisition costs. They can choose the server size that works best for their individual workloads and scaling architecture.”

Especially during times of reduced IT spending, lower acquisition costs may encourage some IT managers to cluster numerous budget x86 or Linux servers to run large and complex enterprise applications. But with this approach enterprises miss out on the latest performance enhancements, innovations for greater reliability, availability, and serviceability (RAS), and hardware consolidation opportunities.

Thanks to Oracle’s new linear pricing for all of its servers, customers pay a similar price for similar performance despite size or form factor. IT managers can now evaluate investment returns not only on price/performance ratios, but also on other benefits such as manageability, RAS features, and virtualization capabilities.

For example, when IT administrators choose to cluster together multiple smaller servers, they also must implement associated clustering software and shared storage resources, which represent acquisition and personnel costs beyond the upfront investments. “A single SPARC M6-32 server will be easier to deploy and manage for many applications,” Atwood says. “When the cost of scaling up with the fastest server is no longer more expensive than scaling out with smaller units, IT managers can choose solutions based on what’s best for their business rather than just price/performance.”

Other vendors of high-end servers continue to impose a steep pricing premium for new generations of high-end hardware, he adds.

Download an array of white papers, research reports, and other resources that explain how Oracle’s SPARC M6-32 servers advance the state-of-the-art in high-performance servers.

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