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July 2014

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Reengineered for Personalized Buyer Journeys, New Oracle.com Wins Raves

Oracle has launched a next-generation version of Oracle.com. The new site is getting high marks from the industry, including a #1 ranking among the world’s biggest software websites from the highly respected analysts at siteIQ.

“Given all the work going on in the wings at Oracle.com, there’s no doubt that everyone else is going to have to up their games to keep up (much less catch up) with Oracle,” writes siteIQ’s Marty Gruhn.

Leading-Edge Technologies on Oracle WebCenter Sites Platform
To create the new site, Oracle orchestrated a range of leading-edge Oracle technologies, including

“Working together, these technologies put the buyer at the center of the website rather than products or solutions,” says Oracle WebCenter Senior Principal Product Marketing Director Michael Snow.

Besides offering a modern design and user interface, the user experience adapts automatically depending on where the user is in the buying journey. The user experience includes a responsive mobile platform that automatically adapts design and delivery based on the user’s mobile device.

Built for the Modern B2B Buying Cycle
The reboot of the Oracle.com comes as technology is profoundly reshaping the buying experience—including the B2B buying experience.

Research has shown that up to 70 percent of the B2B buying cycle takes place before buyers engage with a live sales person. In particular, savvy buyers tend to seek peer recommendations from networks and advocates well before engaging directly with a provider.

At the same time, B2B buyers are less patient with clunky, last-generation sites. In fact, they have come to expect the consumer-like experiences and targeted content that they are used to in B2C sites.

Find out more about Oracle WebCenter Sites.
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