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December 2013

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Introducing Oracle Retail 14: Localized, Personalized Service at Scale with Right-Time Integration

To better serve consumers who increasingly expect retailers to be open for business 24/7, Oracle Retail 14 increases transparency into product, pricing, and inventory information, thanks to new integration between systems and optimization of existing integration processes.

"With right-time integrations and interactions, retailers can offer localized and personalized service at scale, which in turn drives loyalty and leads to meaningful revenue growth for retailers that execute well," explains David Dorf, senior director of technology strategy, Oracle Retail.

Besides right-time integration, Oracle Retail 14 also supports today's complex customer journeys as well as targeted assortments and inventory alignment. The result: the industry's most complete and comprehensive platform to make commerce anywhere a reality.

Real-Time vs. Right-Time
Historically, retailers have calculated sales daily and restocked at night. Now, global expansion and new technologies have created markets in which consumers demand insight around the clock.

Despite these trends, real-time integration is not appropriate for all scenarios. Imagine if, when a consumer grabs toothpaste off the shelf, all systems are immediately notified, and a backroom clerk comes running out with a new tube. Such a system is not only cost-prohibitive but also inefficient and ineffectual.

"Retailers must balance the realities of people, processes, and systems to find the right speed of execution. That's what right-time retail means," explains Dorf.

New in Oracle Retail 14
To drive right-time integration, Oracle Retail 14 includes the following enhancements.

  • Inventory availability. New investments in the Oracle Retail Merchandising suite of solutions make actionable insight and inventory intelligence available 24/7. Inventory transactions from external systems can be processed immediately. And new application programming interfaces support inventory, reservations, customer order fulfillment, and backorder management.
  • Retail integration console. Real-time integrations require real-time monitoring to maintain service-level agreements. A dashboard allows IT to monitor and manage retail integrations from a single point. Retailers can quickly discern where integration activity is occurring, plus see volume statistics, average response times, and errors. IT can quickly drill into the architecture documentation and gather information all the way down to the specific payload.
  • Integrations for enhanced visibility. New enhancements facilitate the sharing of data and workflow tasks between Oracle's open integration architecture and other world-class, best-of-breed platforms, including merchandising, planning, allocation, and supply chain.
Learn more about Oracle Retail 14 and right-time integraiton.
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