Customer Relationship Management Edition
Oracle Corp
January 2012 Stay Connected: Blog Facebook TwitterYoutube
Back to the main page
Oracle Social Network Drives Sales with Natural, In-Context Conversations

Launched in October 2011, Oracle Social Network is driving sales productivity by seamlessly integrating social networking into the complete sales cycle—not just adding more "noise" but intelligently embedding social networking tools into the way sales professionals actually work.

Salespeople are already using Oracle Social Network to
  • Identify potential prospects
  • Build effective teams
  • Prepare convincing sales presentations
  • Resolve issues with customer service and contracts
  • Collaborate with partners on joint opportunities
  • Build lasting relationships with customers
Beyond Silos
The sales process is by definition collaborative, so it's no surprise that sales professionals have widely adopted social networking tools. However, traditional social networking solutions, while useful, still leave much to be desired.

"There has been an artificial separation among business, collaboration, and social applications today," says Andy Kershaw, senior director, Oracle Social Network, Oracle WebCenter product management. "Collaboration tools typically are user-generated and are often siloed. Historical context is often lost. And single-threaded streams are often ineffective because they don't follow the natural, multithreaded conversations that drive effective sales."

Collaborating in Context—Wherever You Are
By contrast, Oracle Social Network is powered by Oracle WebCenter and is seamlessly integrated with Oracle Fusion Applications, business intelligence, and business processes. As a result, sales professionals can leverage the optimal social networking tool within the context of a particular business process or activity. At the same time, they can receive real-time information feeds from back-end systems and collaborate for faster, more effective resolutions.

Just as important, Oracle Social Network has been optimized for key mobile devices, vital to salespeople constantly on the go.

Natural Conversations—Without the Chatter
Adopting the best of consumer-style social models, Oracle Social Network preserves context and history while allowing for "graceful escalation" by easily adding new participants, from product experts to executive decision-makers.

This natural conversation style can extend to include all kinds of media as well, including typed messages, video, voice conversations, gadgets (for example, key CRM fields), documents that can be edited in context, and much more.

At the same time, Oracle Social Network provides personalized and configurable alerts, so users can stay informed even as they filter out superfluous chatter to stay focused on important information.

"With a unique integration of communication, coordination, and social functions in a single tool, Oracle Social Network serves the individual user rather than representing yet another system that demands action," says Kershaw.

Learn more about Oracle Social Network.

Learn more about Oracle’s CRM applications.
Back to Top
Oracle Information InDepth newsletters bring targeted news, articles, customer stories, and special offers to business people who want to find out how to streamline enterprise information management, measure results, improve business processes, and communicate a single truth to their constituents.

Please send questions or comments to

For answers to questions about subscribing, unsubscribing, and managing your Oracle e-mail communications preferences, please see the Oracle E-Mail Communications page.

Copyright © 2012, Oracle Corporation and/or its affiliates. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.