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April 2014

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Oracle Team Spotlight: Siddhartha Agarwal, VP Product Management and Strategy

The Oracle Fusion Middleware team is dedicated to building products and services that help organizations drive enormous business value from their IT investments. The Oracle Fusion Middleware newsletter talks to some of the people behind the innovation. For this issue, we spoke with Siddhartha Agarwal, vice president of product management and strategy for Oracle Fusion Middleware.

Q. What energizes you most about your position?
A. Oracle Fusion Middleware is a comprehensive portfolio comprising more than 30 different products that generate billions of dollars worth of business—it’s exciting to work at that scale. My team is defining go-to-market strategy for market-leading solutions for cloud computing, mobility, big data, and the Internet of Things (IoT), and driving revenue growth both inorganically and organically. The goal is to provide an end-to-end solution that addresses the needs of developers, system managers, IT, and line-of-business executives. And, of course, I get to work with one of the best software development organizations in the world.

Q. There has been a lot of buzz on how cloud and mobile technologies are reinventing enterprise IT—what effect do these technology trends have on middleware?
A. When you think about technologies such as cloud and mobile, you are looking at how organizations can use them to deliver a more agile and multichannel experience across the board. Middleware is the foundation on which they are building that new model, and Oracle Fusion Middleware is providing the business innovation platform that helps enterprises meet their needs. Let’s look at mobile first.

Here, you are taking information from systems of record (your back-end legacy systems), which change slowly, and connecting to systems of engagement (smartphones, tablets, etc.), which are evolving very rapidly. This requires service integration, API management, and security, which are beautifully addressed with Oracle SOA Suite, Oracle Data Integration products, and Oracle Identity Management. You also need significant scale and performance, and that’s where Oracle WebLogic Server and Oracle Exalogic deliver key functionality.

Then there’s mobile development, where developers must deliver apps that work across numerous operating systems and form factors. Oracle Application Development Framework Mobile gives them the ability to develop just once and deliver a native experience across all devices.

Finally, the bring-your-own-device trend means companies need to protect corporate assets running on devices not owned or managed by them: they need a secure container to prevent data leakage, secure communication to the back end, and the ability to delete corporate assets when a user’s access is terminated. Oracle Mobile Security Suite and Oracle Identity Management address these needs.

Q. And cloud computing?
A. Middleware is equally foundational for public and private cloud environments.

Application development teams are under tremendous pressure to do more frequent releases with higher quality. Oracle Enterprise Manager’s cloud automation and management capabilities, along with Oracle WebLogic Server and Java, let developers create development and quality assurance instances in minutes, significantly increasing their productivity.

As organizations move to deploy applications in the cloud, they can find themselves creating silos of functionality that are expensive and difficult to maintain. While line-of-business organizations don’t necessarily want to think about IT infrastructure, IT organizations are looking for standardization, consolidation, and flexibility. Oracle delivers a comprehensive suite of platform and infrastructure services with powerful private and public cloud capabilities. Organizations can deploy according to their need—on premises, in the cloud, or a hybrid of the two—with the flexibility to change deployment options in the future.

Q. We hear a lot about the value of creating a consolidated view in a company. What is middleware’s role there?
A. Organizations want to leverage best-of-breed applications, which could be deployed as on-premises or software as a service. As applications are deployed using different models, organizations run the risk of building an architecture that disaggregates a particular view—of a customer, vendor, or employee, for example.

Oracle Data Integration products deliver powerful data integration capabilities for fully informed visibility and decision-making, workflow controls that enable cross-application management of business processes, standards-based integration that gives organizations the agility to change processes rapidly in response to business needs, and a reusable technology foundation that results in greater value and return on investment.

In addition, IT organizations need to provide a comprehensive digital experience via mobile, web, and social technologies for employees, customers, and partners through implementation of a scalable and reusable multichannel platform. Oracle Fusion Middleware’s mobile, identity management, data integration, and service integration solutions leverage cross-channel synergies to lower costs and increase efficiency while providing a unified, comprehensive platform for secure communication throughout the value chain.

Q. What are some important technology areas that you think will fuel innovation in middleware in the next few years?
A. IoT is potentially the next revolution in computing. As intelligent devices proliferate and generate ever larger amounts of data, organizations are discovering innovative ways to use it to drive smarter decisions, enable new services and business models, and reduce costs. The key to finding business value in that data will be effective communication among all the elements of the architecture. Middleware will be challenged with cleansing and categorizing data, eliminating unhelpful data, and driving analytics to support real-time decision-making.

Oracle has a comprehensive solution for IoT, including Oracle Java Embedded for applications running on small and embedded systems, Oracle Event Processing to embed fast data logic for filtering, correlation, and processing within smart devices and gateways, powerful integration and identity management capabilities, and high-performance in-memory analytics processing for decision-making and discovery.

Oracle Fusion Middleware really is the foundation for innovation. It helps you simplify IT, differentiate from competition, and innovate for the future.

Want to learn more about Oracle’s foundation for innovation? Follow the Oracle Fusion Middleware team on Facebook and Twitter and get regular updates on product strategy, events, and more on the Oracle Fusion Middleware blog.

Don’t miss your chance to see the advantages of Oracle Fusion Middleware in person. Register today for a free Oracle AppAdvantage Roundtable event in your area. And watch an upcoming customer webcast, “Ricoh Delivers on Anytime, Anywhere Promise with Cloud and On-Premises Integration,” on Tuesday, April 29, 2014, 10:00 a.m. PT.

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