Communications

Oracle Communications Connected Digital Lifestyle Solution

SOLUTION DESCRIPTION

Industry analysts estimate the value of the mobile application market to grow to more than $58B by 2014. With this explosive growth in mobile applications, service providers are aggressively seeking new ways to capitalize on this opportunity. The Oracle Communications connected digital lifestyle solution enables service providers to aggressively address this market by creating their own digital content stores with the ability to deliver personalized and/or differentiated content to drive increased network utilization, revenue, and customer loyalty.

The Oracle Communications connected digital lifestyle solution is a unified platform for service exposure, content management and delivery, and advertising that:

Allows content partners to access and use network services to develop and deploy unique applications
Enables consumers to easily discover and acquire applications and services through mobile and Web storefronts
Allows service providers to easily manage digital content as well as promote this content through demographic and location-based advertising

ONLY ORACLE OFFERS SIGNIFICANT BENEFITS

Business Driver	Oracle Enables You to
Increase revenue	Monetize unique network assets—such as location data, subscriber profiles, quality of service (QoS), and messaging—by exposing these assets as Web 2.0 APIs to enable the creation of innovative applications and services Drive premium digital content and services sales along with increased data usage/data plans Enable in-app billing which yields 2 times the conversion rates of all other billing options Establish new revenue through in-app and Web property advertising
Provide differentiated value to customers	Enable simplified purchasing of applications and services through operator billing Leverage telco assets—location, messaging, profile, call control, –QoS—to deliver unique applications and services Provide relevant and personalized advertising based on user profile and location
Enhance customer appeal and loyalty	Deliver a faster and more compelling digital content discovery and acquisition experience across mobile and Web storefronts Provide easy means to manage digital content across consumer devices