Differentiating the Customer Experience Through Unified CRM and BRM


Only Oracle offers a unified, product-based, and configurable solution that enables service providers to quickly deliver a differentiated customer experience at the lowest total cost.

Oracle's unified CRM and BRM:

  • Delivers a personalized customer experience across all channels
  • Enables rapid launch of new offers and business models
  • Reduces implementation risk and cost through productized integrations and an extensive partner network
  • Lowers OPEX through a comprehensive, product-based, upgradeable solution


Complementary Oracle solutions include Oracle Business Intelligence, Oracle Master Data Management Suite, Oracle E-Business Suite Financials, and Oracle Retail Category Management.


Business Driver Oracle Enables You to
Inconsistent and generic customer experience
  • Deliver a consistent, multi-channel (i.e., retail, Web, partner, and call centers) customer experience
  • Enable the creation of targeted offers and personalized customer support through a 360-degree customer view
  • Ensure data consistency, accurate billing, and increased customer satisfaction through real-time business process automation
Slow time to revenue
  • Accelerate the design, creation, and launch of competitive offers across all channels through pre-integrated applications
  • Support the immediate introduction of new brands and business models via a single convergent platform
High risk implementations
  • Reduce the need for costly and time-consuming customizations with out-of-the-box functionality, and pre-integrated business processes
  • Reduce risk and cost of deployment projects through highly available and skilled implementation resources
  • Simplify operations and minimize maintenance costs by consolidating multiple CRM and billing systems into a single platform
  • Cost-effectively maintain productized, SOA-based software integrations that are extensible and upgradeable
  • Lower call center, invoicing, and mailing costs through comprehensive self-service functionality