Consumer Goods Applications

	WHY ORACLE		ORACLE IS A LEADER IN CONSUMER GOODS
	Expanding product portfolios. Complex distribution channels with unique service requirements. Strict, new regulations on traceability and reporting. Necessity to build a direct relationship with consumers. Increasing need for sales and trade efficiency in order to reduce cost of sales. To meet all your business challenges, Oracle for Consumer Goods delivers a powerful combination of technology and comprehensive, preintegrated business applications, including key functionality built specifically for the consumer goods industry.		Only Oracle offers a unified data model for product, customer and project information. Best-in-class demand management with integrated sales and operations planning. Exclusive trade promotion optimization capabilities. Best-in-class data management and analytics. Best-in-class consumer interaction solutions. Best-in-class sales and trade efficiency solutions.

KEY PRODUCTS FOR CONSUMER GOODS

Oracle industry solutions leverage our best-in-class portfolio of products to address complex business processes relevant to your industry. These solutions enable you to speed time to market, reduce costs, and gain a competitive edge.
Comprehensive Trade Management Governance, Risk, and Compliance Integrated Workplace Management Solution	Product Innovation Management Sales and Operations Planning

Business Drivers	Oracle Enables You to	With These Products
Improve Innovation Performance	Improve success rate of new products, shorten time-to-market, ensure compliance, and reduce costs	Oracle's Agile Product Lifecycle Management Solutions
Increase Sales and Marketing ROI	Increase value from consumer marketing, brand equity, and trade management investments	Oracle's Siebel Applications
Build Demand-Driven Operations	Deploy agile operations to support profitable growth	Oracle Supply Chain Planning Execution Solutions Oracle's Demantra Real-Time Sales and Operations Planning Oracle's Demantra Demand Management
Integrate Business Planning	Integrate financial, sales, and operational planning to optimize business performance	Oracle Business Intelligence Suite
Standardize Business Management and Control Processes	Enhance efficiency of back-office processes at a lower cost of ownership	Oracle Process Manufacturing Oracle's JD Edwards EnterpriseOne Oracle E-Business Suite
Deploy SOA-Based Enterprise Architecture	Rationalize cost and complexity of IT landscape while enabling business transformation	Oracle Master Data Management Suite Oracle Application Integration Architecture