Consumer Goods

Improve Innovation. Increase Trade Effectiveness.
Engage with Consumers.

Oracle delivers a powerful combination of comprehensive industry solutions and technology to meet the many challenges consumer goods companies face. Use Oracle to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, the deluge of big data and the necessity to build a direct relationship with consumers.

 
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Why Oracle
  • Oracle’s innovation management industry solution minimizes product development costs and accelerates innovation
  • Oracle’s comprehensive trade management solution increases sales and marketing effectiveness
  • Oracle’s customer experience industry solution offers a differentiated customer experience, and builds brand equity and loyalty
  • Oracle’s sales, operations, and demand-management solutions support collaboration and profitable growth
  • Oracle delivers an integrated business planning solution that unifies information from financial, sales, and operational planning to optimize business performance
  • Oracle delivers a secure, enterprise-wide view of information that supports risk management and compliance initiatives
  • Oracle delivers best-in-class data management and analytics for consumer goods

Customer Success Stories

Oracle

Video: Procter and Gamble

Drives 30X Performance Gains with Oracle Exadata

Watch now (1:43)
Land O's Lakes

Video: Land O’Lakes

Gets Fast Answers

Watch now (3:35)
Coco Cola Brasil

Snapshot: Coca-Cola Brasil

Increased New Customer Interactions 15% to 20% Per Month

Learn more
See all customer stories
Leadership in Consumer Goods
  • 20 of the top 20 global consumer goods companies get better results with Oracle
  • 92 of the top 100 Consumer Goods Companies run Oracle Applications
  • 77 of the top 100 Consumer Goods Companies run Oracle Middleware
  • 92 of the top 100 Consumer Goods Companies run Oracle Database
  • 100 of the top 100 Consumer Goods Companies use Oracle applications and/or technology to run their business
  • Oracle has delivered measurable business value for global consumer goods companies across the enterprise

An Industry Scorecard on Big Data Business Challenges

Webcast
CG Manufacturers Hone a Cross-Channel Approach to Marketing

 

New EIU Report
CG Companies Going Direct to Consumer

 
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