Consumer Goods

Improve Innovation. Increase Trade Effectiveness.
Engage with Consumers.

Oracle delivers a powerful combination of comprehensive industry solutions and technology to meet the many challenges consumer goods companies face. Use Oracle to conquer the demands of expanding product portfolios, trade promotion efficiency, supply chain costs and complexity, the deluge of big data and the necessity to build a direct relationship with consumers.

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Why Oracle
  • Oracle’s innovation management industry solution minimizes product development costs and accelerates innovation
  • Oracle’s comprehensive trade management solution increases sales and marketing effectiveness
  • Oracle’s customer experience industry solution offers a differentiated customer experience, and builds brand equity and loyalty
  • Oracle’s sales, operations, and demand-management solutions support collaboration and profitable growth
  • Oracle delivers an integrated business planning solution that unifies information from financial, sales, and operational planning to optimize business performance
  • Oracle delivers a secure, enterprise-wide view of information that supports risk management and compliance initiatives
  • Oracle delivers best-in-class data management and analytics for consumer goods

Customer Success Stories


Video: Pepsi Frito-Lay

Boosts Trade Promotions with Oracle Demantra

Watch the video (2:36)

Snapshot: SPECIAL.T by Nestlé

Improves Consumers' Online Experience with a Multi-Channel Customer Experience Solution.

Read the story
Dr Pepper

Snapshot: Dr Pepper

How Asking Smart Questions About Its Fans Led to All-New Actionable Insights for Campaign Optimization

Read the story
See all customer stories
Video: Land O'Lakes: Transformation through Growth and Innovation (5:39)
Leadership in Consumer Goods
  • 20 of the top 20 global consumer goods companies get better results with Oracle
  • 92 of the top 100 Consumer Goods Companies run Oracle Applications
  • 77 of the top 100 Consumer Goods Companies run Oracle Middleware
  • 92 of the top 100 Consumer Goods Companies run Oracle Database
  • 100 of the top 100 Consumer Goods Companies use Oracle applications and/or technology to run their business
  • Oracle has delivered measurable business value for global consumer goods companies across the enterprise
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