| Customers are using the internet more and that is making it imperative for traditional brick-and-mortar banks to establish themselves in the virtual space. With ease of service and accessibility of information (including the demand for 24x7 access), banks are moving toward virtualization by offering services on the Internet. Banks have an opportunity to move customers using these virtual channels beyond transactions to investment and ultimately portfolio management capabilities. The challenge banks face is to introduce differentiated products to respond to and exceed customer expectations, and improve return on investment in a highly mature and competitive landscape. Oracle FLEXCUBE Direct Banking addresses these challenges and allows financial institutions to serve customers in a virtual environment, differentiate themselves from the competition, and drive additional revenue in the context of demanding market conditions |