The banking industry has been experiencing significant changes in the last few years. As the mobile revolution ushers in a new way of thinking, traditional banks are stepping up to offer a range of mobile banking services. With the proliferation of smart phones and changing customer preference to transact on hand-held smart devices, mobile banking has become an essential channel for banks. It allows banks to service their customers better, as well as to reduce operational costs and provide the convenience of anywhere, anytime banking. In addition to using mobile banking as a service delivery platform, banks need to leverage it as a strategic sales channel to realize its true potential.
Oracle FLEXCUBE Mobile Banking empowers banking customers with self-service capabilities to bank through SMS, mobile browser, and mobile applications on smart phones and tablets. Banks can tap new avenues of fee-based income by targeting customers with location- and profile-specific offers.
With the proliferation of mobile devices, it is imperative for banks to ensure uniform availability of their existing as well as upcoming applications across all devices. Banks also need to add new functionalities and respond quickly to business changes on the mobile platform. Oracle FLEXCUBE Development Workbench for Direct and Mobile Banking is a toolkit designed to quickly deploy system changes across devices with minimal effort to keep pace with evolving business needs.
Oracle FLEXCUBE allows banks to:
Provide anytime anywhere access to a wide range of banking services
Improve cross-sell and up-sell using mobile as an effective sales and marketing channel
Optimize costs of customer acquisition and channel operations
Scale-up mobile banking infrastructure to handle exponential growth of customer base