Integrated Marketing, Sales, and Service Solution

While the traditional automotive business model centered around production and supply chain efficiencies, today’s most successful automakers have refocused their priorities on maximizing customer lifetime value and increasing margins from their demand-chain operations.

Only Oracle provides the most tightly integrated set of applications and technologies to help automakers:

  • Provide exceptional customer experiences throughout the ownership lifecycle by launching micro-targeted marketing campaigns, personalizing product promotions, and enhancing cross-channel communications with customers
  • Capture, qualify, and manage high-probability sales leads in collaboration with dealers
  • Standardize customer service and warranty processes through telematics integration and dealer collaboration

KEY PRODUCTS IN ORACLE'S SOLUTION FOR INTEGRATED MARKETING, SALES, AND SERVICE

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