Media and Entertainment | Industry | Oracle
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Media and Entertainment

WHY ORACLE

ORACLE IS AN INDUSTRY LEADER

The media and entertainment industry is transforming as consumers access multiple distribution channels at very low cost. The need to optimize workflow while monetizing new revenue streams has never been so difficult, yet so necessary.

Oracle's globally renowned portfolio addresses the media and entertainment industry's specific needs.  Oracle technology and applications can fully integrate with your environment. You can be assured of a complete solution, whether your focus is on content production, distribution and delivery, or consumption—and whether content is delivered by broadcasting, film, publishing, or through digital technology.

  • All of the entertainment companies in the Global 500 run Oracle Applications.
  • 12 of the top 15 U.S. media companies run Oracle applications.
  • 6 of the top 15 publishing houses run Oracle applications.
  • 6 of the top 12 U.S. newspapers run Oracle applications.
  • 3 of the 4 major U.S. television networks run Oracle applications.
  • 3 of the top 4 global advertising organizations run Oracle applications.

ORACLE INDUSTRY SOLUTIONS FOR MEDIA AND ENTERTAINMENT

KEY OFFERINGS FOR MEDIA AND ENTERTAINMENT
View All Oracle Media and Entertainment Products

ONLY ORACLE OFFERS SIGNIFICANT BENEFITS
Business Drivers Oracle Enables You to
An enterprise foundation for agility and innovation
  • Optimize demand planning for physical media distribution
  • Automate sales force for advertising account management
  • Maintain a comprehensive, standardized data repository
Shorten time to market with personalized content
  • Make decisions about targeted audience offerings based on real-time data
  • Utilize a mobile marketing campaign delivery system
  • Have a premier user interface gateway for content catalogs
  • Understand consumer transaction behaviors
Enable new customer revenue streams
  • Manage subscriptions and integrate with consumer billing
  • Leverage content catalog for new audiences and offers
  • Have a complete transactional history
Integrate flexible and automated digital workflows
  • Create production management workflow solutions
  • Easily configure, customize, and maintain digital workflows
  • Handle large, complex productions that scale with the business
  • Easily support commonly used third-party production tools
Enable format-independent content lifecycle management
  • Manage the most scalable content libraries cost effectively
  • Maximize revenue opportunities for content libraries
  • Leverage real-time aggregation of content metadata with index filtering
Rationalize business data and content across the enterprise
  • Consolidate operational and audience data for research, subscription management and reporting purposes
  • Understand key aspects of content and its placement
Reduce compliance and deployment risks
  • Have real-time rights information during licensing cycles
  • Efficiently add new products and product types
  • Easily configure new, highly complex licensing fee structures
  • Stage content for final delivery to consumer or another facility