Store saturation in traditional markets and widespread consumer access to information through the web has redefined hardlines retailing. To be successful in this environment, hardlines retailers must create unique and differentiated brand experiences for their shoppers across all channels, and pursue new growth avenues through service offerings, international expansion, format innovation, and category diversification.

10 of the top 10 global hardline and leisure good retailers get better results with Oracle.


Oracle provides the world's most complete, open, and integrated business software and hardware systems for hardlines retailers that must rapidly implement and scale customer-centric retailing strategies:

  • Oracle Retail applications are purpose-built to run retail-specific business processes including store operations, merchandise operations, category management, call center management, cross-channel order management and inventory management. Moreover, these applications are built on a flexible platform that enables hardlines retailers to rapidly deploy innovative business processes spanning multiple organizational functions that deliver new and compelling brand experiences.
  • Oracle offers a comprehensive suite of solutions for managing and delivering value from customer loyalty and marketing programs. Oracle's Customer Relationship Management solutions enable hardlines retailers to engage customers with offers throughout each stage of their buying process, through mediums such as social media, mobile devices and the web.
  • Oracle's Business Intelligence and Enterprise Performance Management solutions enable better decision making through powerful insights
  • Oracle's ATG Web Commerce solutions are industry-leading cross-channel commerce platform and software applications that enable companies of all sizes to create a reliable, scalable, highly agile commerce foundation, deliver an engaging, personal experience across all channels, and drive continued business growth
  • Oracle provides a comprehensive solution to run corporate operations including finance, talent management, and real estate.
  • Oracle offers a complete stack of middleware, technology infrastructure, and hardware that delivers breakthrough performance while reducing total cost of ownership.