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Oracle OpenWorld 2010
InPosition and Executive Solution Sessions

InPosition Articles

Monday, September 20

11:00 a.m. - 12:00 p.m. | Novellus Theater, YBCA

Cloud Computing and Digital Transformation: Your Next Competitive Advantage?

Companies are making moves to stake out their next competitive advantage, and cloud computing has emerged as a top candidate. Cloud computing can not only help companies revolutionize their business by eliminating the technology barriers that have long frustrated business leaders, but it can deliver best-in-class solutions at a fraction of the cost of previous investments. If applied well, cloud computing can enable innovation, improve time to market, and increase flexibility. Attend this session to learn how a clearly integrated cloud strategy equates to a business value far deeper than cost savings—and one that can give your company a new competitive advantage.

Special Promotion: Attend this session and enter for your chance to win one of three $500 American Express gift cards.

Mike Pearl
Mike Pearl | Principal, PricewaterhouseCoopers | biography [+/-]
Gerard Verweij
Gerard Verweij | Principal and Leader of PWC's Oracle Practice, PricewaterhouseCoopers | biography [+/-]
12:30 p.m. - 1:30 p.m. | Novellus Theater, YBCA

Addition by Subtraction: The New Equation for Your Data Center

Looking for solutions that can help you cut IT costs in half? Interested in using 65 percent to 80 percent less storage so you can free up resources for innovation? Would you like to defer your data center expansion? Want to gain competitive advantage by accelerating your time to market? If any of these ideas are intriguing to you, join NetApp cofounder Dave Hitz and Chevron in this session to learn more about how storage efficiency technologies can help you achieve outstanding cost efficiencies and accelerate your business performance.

Special Promotion: Attend this session and enter for your chance to win a great prize.

David Hitz
David Hitz | Founder and Executive Vice President, NetApp | biography [+/-]
2:00 p.m. - 3:00 p.m. | Novellus Theater, YBCA

Cut Your Costs, Not Your Potential

In today's global IT economy, keeping the lights on and paying maintenance fees is consuming a large portion of existing IT budgets. Are you struggling to get business value out of your IT in the economic downturn? Are there better ways to use money to manage the transformation of application lifecycles? Can we build to deliver in more effective ways? Does the new generation of business technology supplied as services offer a more advantageous funding model? Will BPO turn out to be the new way to manage core tasks? In this session, Paul Spence, Capgemini Group Executive Committee Member, presents answers to these and other questions to help you cut your costs, not your potential.

Special Promotion: Attend this session and enter for your chance to win one of three $500 American Express gift cards.

Paul Spence
Paul Spence | Capgemini Group Executive Committee Member, Head of Global Outsourcing Services, Capgemini | biography [+/-]

Tuesday, September 21

11:00 a.m. - 12:00 p.m. | Novellus Theater, YBCA

CSC's Leading Edge Forum: The Four Big Issues on Every CIO's Mind

CSC's Leading Edge Forum is a multiclient-focused research program that takes the pulse of the marketplace and identifies the major challenges customers must overcome to generate more economic value from IT. Join Lem Lasher, chief innovation officer and president of the Global Business Solutions Group at CSC, in the Novellus Theater as he discusses the four biggest issues on every CIO's mind—rethinking risk, improving employee engagement, doing business in the cloud, and revitalizing how IT organizations engage with the business.

Special Promotion: Attend this session and enter for your chance to win a great prize.

Lem Lasher
Lem Lasher | Innovation Officer and President, Office of Innovation, CSC | biography [+/-]
12:30 p.m. - 1:30 p.m. | Novellus Theater, YBCA

SPARC Enterprise Systems,Today and Tomorrow

In more than two decades of Fujitsu partnership with Oracle and Sun, the codevelopment of SPARC and Fujitsu technologies has yielded the SPARC Enterprise server product line: the most scalable and robust business computing platform available today. This session showcases a customer's mission-critical deployment on today's SPARC platforms and reveals the state-of-the-art technologies being developed for the SPARC systems of tomorrow, together with system performance and reliability targets. It also discusses Fujitsu's leverage of these technologies to enable cloud computing environments.

Special Promotion: Attend this session and enter for your chance to win one of three Fujitsu Life Book® MH380 Mini-Notebook's.

Naoki Izuta
Naoki Izuta | General Manager, APL (SPARC Server) project, Enterprise Server Business Unit, Fujitsu Limited | biography [+/-]
2:00 p.m. - 3:00 p.m. | Novellus Theater, YBCA

Unified Computing: Promoting the Next Phase in Virtualization

Virtualization offers many advantages for lowering cost and improving server utilization, but traditional server architectures do not address many issues such as the time needed to deploy a new instance; the cost of adapters/switches to reach storage, servers, and the network; power; and cooling. In 2009 Cisco began offering a new approach, which many Fortune 500 companies have implemented. This session covers how the Cisco Unified Computing System (UCS) lowers cost/complexity while promoting higher levels of performance and management and provides insights into how Oracle takes advantage of the Cisco UCS design and how customers will benefit. A short Q&A session follows.

Special Promotion: Attend this session and enter for your chance to win one of five Flip SlideHD™ cameras.

Soni Jiandani
Soni Jiandani | VP Marketing, Server, Access, and Virtualization, Cisco | biography [+/-]
Wim Coekaerts | Senior Vice President, Linux and Virtualization, Oracle
3:30 p.m. - 4:30 p.m. | Novellus Theater, YBCA

Enabling Transformation Through the Cloud

Cloud computing is not just about the virtualization of technology. It has the potential to drive the virtualization of business processes and organizational structures as well. Steven Hill, KPMG's national managing partner for Strategic Investments, and Egidio Zarrella, global head of IT Advisory, chair a lively panel discussion to explore how leading businesses and governments are leveraging this new delivery model beyond IT to help transform their business models while addressing some of the underlying technology and organizational challenges and the business risks inherent with these new capabilities.

Special Promotion: Attend this session and enter for your chance to win one of three $500 American Express gift cards.

Steve Hill
Steve Hill | National Leader of Innovation Advisory, KPMG LLP | biography [+/-]
Edge Zarrella
Edge Zarrella | Global Partner in Charge, IT Advisory, KPMG LLP | biography [+/-]

Wednesday, September 22

10:00 a.m. - 11:00 a.m. | Novellus Theater, YBCA

Welcome to Cloud 2: The Next Generation of Enterprise Collaboration

Come hear Marc Benioff, chairman and CEO of, deliver his vision for Cloud 2, a new generation of enterprise applications built for collaboration and inspired by consumer applications such as Facebook and Twitter. Hear from joint customers how Chatter, the world's first enterprise collaboration app and platform in the cloud, helps you glean more insights from Oracle systems and all your enterprise apps with real-time feeds and updates. Benioff and his guests also show product demos and present customer testimonials on the rapid adoption and success of Chatter today.

Special Promotion: Attend this session and be entered into an exclusive drawing to win a Lexus Hybrid RX SUV pre-paid 2-year lease! First 200 attendees receive a iPod Shuffle.

Marc Benioff
Marc Benioff | Chariman and CEO, | biography [+/-]
11:30 a.m. - 12:30 p.m. | Novellus Theater, YBCA

Your Journey to the Private Cloud Starts Now, with EMC and Oracle

Dynamic pools of virtualized resources, low-touch and zero-touch service delivery, convenient consumption models, and full control of IT--that's the promise of private cloud computing. Sounds compelling, but how exactly do you move to this new model of IT and do so safely and swiftly? Using examples from EMC, Oracle customers, and EMC Global IT, this session showcases new proven solutions that enable a path to private cloud computing. EMC will provide guidance on everything from how you move to virtual storage and make use of virtual management frameworks to how you virtualize your Oracle applications. The session also explores how this journey will impact the roles of IT professionals and IT management based on EMC's own experiences.

Special Promotion: Attend this session and enter for your chance to win a great prize.

Tom Roloff
Tom Roloff | Senior Vice President, EMC Consulting, EMC Global Services, EMC Corporation | biography [+/-]
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Monday, Sept. 20
9:45 am - 5:30 pm
Dedicated Hours
9:45 am - 11:00 am
Tuesday, Sept. 21
9:45 am - 5:30 pm
Dedicated Hours
9:45 am - 11:00 am
Wednesday, Sept. 22
9:00 am - 4:00 pm
Dedicated Hours
9:00 am - 10:00 am
Thursday, Sept. 23