ATG Web Commerce Business Intelligence

Oracle ATG Web Commerce Business Intelligence is a completely integrated set of datamart and reporting capabilities that monitor and analyze e-commerce and customer behavior. It gathers and reports on a broad range of key data from ATG Web Commerce, such as purchases, searches, escalations, and click-throughs, which it combines with behavioral data from Web traffic analysis and demographic data, such as age, gender, and geography.

To take full advantage of the e-commerce marketplace, you need to give all key players in your organization access to the data being tracked across all customer touchpoints. ATG Web Commerce Business Intelligence provides a holistic view of customer behavior—across systems, channels, and customer lifecycle. It enables you to closely monitor and analyze your site's performance and understand customer segmentation and profitability.

With a single solution for monitoring the overall health of your business, you can act on key customer intelligence and make smart decisions on how best to attract, retain, and satisfy customers. ATG Web Commerce Business Intelligence helps you:

• Monitor business health and customer profitability with an executive dashboard
• View key business reports and customer analytics
• Empower users with an easy-to-use interface
• Combine data from a wide range of applications
• Create customer reports
• Match any level of user ability