ATG Web Commerce

The Oracle ATG Web Commerce solution enables you to personalize the buying experience for your customers. Its flexible, component-based e-commerce software architecture enables you to easily implement best-in-class commerce sites.

Personalize the Customer Experience

Built on a foundation of proven capabilities, including personalization, business user control, cross-channel support, and a flexible platform, ATG Web Commerce boosts your cross-channel business growth. Advanced features help your customers quickly find desired products, learn about new offerings, comparison shop, register for gifts, preorder products, redeem coupons, and easily complete their purchases.

ATG Web Commerce enables you to deliver an engaging, consistent, and coordinated customer experience across all channels, including Web, contact center, mobile device, kiosk, or store. ATG Web Commerce helps you:

• Increase revenue in all channels by tightly integrating them and maximizing the use of the Web for research, buying, and service
• Generate a higher conversion of visitors to buyers, larger orders, more loyal customers, and repeat purchases
• Closely monitor sales and visitor behavior and quickly respond to market conditions
• Monitor the site and shopping cart for abandonment

• ATG Web Commerce Merchandizing

• Business Intelligence—fully integrated set of datamart and reporting capabilities that monitor and analyze commerce and customer behavior, providing insight into key metrics and customer activity
• B2B and B2C—build world class B2B and B2C sites, or a combination of both, with advanced online selling, merchandizing, personalization and dynamic targeting capabilities
• Adaptive Scenario Engine—choreograph customer interactions to drive pre-designed dialogues for a personalized customer experience
• Unified Multisite Architecture—share commerce and personalization resources, including content and components, between e-commerce sites
• Data Anywhere Architecture—accelerate integrations and minimize integration costs with this flexible architecture
• ATG Commerce Reference Store—a customizable, pre-built storefront with the latest commerce best practices

Our latest release, Oracle ATG Web Commerce 10.1 gives merchandisers a new way to work, marrying the art and science of merchandising. Visual Merchandising lets users see their changes in the context of the site, as shoppers will see them, and edit visually in the context of the site.