ATG Web Commerce Merchandising

Oracle ATG Web Commerce Merchandising helps drive revenue and lower inventory expenses by giving you direct control over your e-commerce storefront to maximize margins, reduce inventory, and differentiate your products and services from the competition. Advanced segmentation-based personalization capabilities help you quickly direct shoppers to the most attractive and relevant offers.

To keep fickle customers engaged, online merchandisers must constantly fine-tune how and where items and offers are presented. With ATG Web Commerce Merchandising, you have full control over your dynamic, personalized online storefront, including catalogs, products, search facets, promotions, pricing, coupons, and special offers. ATG Web Commerce Merchandising helps you:

• Integrate personalized search results into your customer’s shopping experience
• Streamline merchandising operations with an easy-to-use, Web-based interface
• Preview personalized content in real time
• Test search configuration changes
• Personalize and prioritize search results with advanced online searchandising capabilities
• Create, edit, and deploy new content with built-in workflows

• Content Administration—manage dynamic, database-driven content by empowering users to publish content directly

Our latest release, Oracle ATG Web Commerce 10.1 gives merchandisers a new way to work, marrying the art and science of merchandising. Visual Merchandising lets users see their changes in the context of the site, as shoppers will see them, and edit visually in the context of the site.