| Feature | Benefit |
| Single Platform | - Access multiple data sources and types of information from a single interface
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| No Data Left Behind | - Bring together all information required for making critical business decisions regardless of type, format, or source
- Ingest information from news feeds, unstructured content such as customer reviews, structured data from CRM systems, and information from third party sources such as IRI and Nielsen
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| Consumer Ease-Of-Use | - Business teams can quickly analyze data and make immediate adjustments to programs
- Zero-training user interface based on guided navigation lends itself to immediate and broad adoption
- Self-service interfaces reduce time spent waiting for IT to provide a new view or analysis
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| Agile Delivery | - Applications are delivered within weeks and data can be loaded as-is, without costly cleansing, supporting rapid iteration and evolution
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