Oracle Communications Marketing and Advertising
Comprehensive Advertising, Campaign Management and Promotion Platform
Increase revenue and customer loyalty by delivering personalized and contextually aware advertising and marketing campaigns across multiple channels.
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Overview
- Multichannel delivery (SMS, MMS, WAP Push, Web, in-application, and video)
- Location and contextually aware advanced subscriber targeting
- Detailed campaign performance analytics and reporting
- Dynamic ad space and ad content matching
- Easy-to-use portals and predefined campaign templates
Benefits
- Monetize the delivery of high-impact, targeted, and personalized ads
- Maximize advertising revenue through an ad auction marketplace
- Rapidly on-board and easily manage advertising partners
- Enhance customer ad experience by leveraging user context and demographics
- Extend CRM marketing campaigns by leveraging SMS and MMS channels
More About Oracle Communications
Related Resources
- Data sheet: Oracle Communications Marketing and Advertising (PDF)
- White paper: Mobile Advertising: Buy In or Lose Out (PDF)
- White paper: Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers (PDF)
- Gartner report: Market Insight: Next-Generation Service Delivery Platform Market Overview and Strategic Scorecard for Vendors, 2012
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