Customer Relationship Management AppCasts


Listen to Oracle executives talk with customers, partners, and Oracle product experts, exploring topics that can help Customer Relationship Management customers and prospects better understand the value of these products.


  • Start the Presses: Komori America Upgrades to Oracle E-Business Suite 12.1 and Reaps Benefits Play! (11 min.)
    November 12, 2012
    Listen in to learn the benefits of upgrading to Oracle E-Business Suite 12.1 as experienced by Komori America, one of the world's largest printing press manufacturers.
  • Customer Experience Metrics That Matter Most Play! (9 min.)
    September 8, 2012
    When customers contact your company, they don't ask to be converted or handled or deflected. They want to be satisfied. To improve the customer experience, you need more than traditional measures such as conversion rates, handling times, and deflection rates. Listen in to learn about additional kinds of metrics you can use to grow your business.
  • BPI OnDemand Helped Trinity Maxwell Achieve Zero Customer Churn Using Oracle CRM OnDemand Play! (12 min.)
    February 21, 2012
    Oracle Partner, BPI OnDemand, provided a complete Telecommunications CRM solution tailored to independent telecoms reseller, Trinity Maxwell, enabling a fast project going live within two months. With zero upfront cost, Trinity Maxwell was able to achieve a zero churn and increase sales by 10% within three months of going live.
  • The Opportunity For E-Commerce Today And What The Future May Look Like Play! (7 min.)
    December 10, 2011
    Tune into this conversation with Michael Hylton, Director of eCommerce Product Marketing for Oracle CRM, to learn about new commerce capabilities that provide opportunities for organizations to drive more revenue. You will also learn how the complete commerce experience begins well before engaging customers at your website and how the ever-changing social and mobile environments impact commerce.
  • An Interview with Oracle's Cindy Reese on the Sun Value Chain Transformation Play! (14 min.)
    November 28, 2011
    Operations, to discuss how implementing Oracle's latest, best-in-class supply chain management (SCM), product lifecycle management (Agile PLM), and ERP solutions transformed Sun's value chain. Hear how Sun reinvented itself to slash costs, improve flexibility, and achieve remarkable ROI.
  • Continuing Cloud Innovation: CRM On Demand Release 19 Play! (8 min.)
    October 20, 2011
    Tune into this conversation with Charles Knapp, Director of Product Marketing for Oracle CRM, to learn about new mobility and cloud capabilities that provide opportunities for sales organizations to drive more revenue and save time. You will also learn what is Oracle CRM On Demand, what makes it different from other CRM systems, and what makes it valuable for customers.
  • What's New in Fusion CRM Play! (13 min.)
    September 27, 2011
    Tune into this conversation with Scott Eggleston, Director of Product Strategy for Oracle Fusion CRM, to learn what is Fusion CRM, what makes it different from other CRM systems, and what makes it valuable for customers.
  • Getting Started with Oracle Fusion CRM Sales Play! (17 min.)
    September 19, 2010
    Designed from the ground-up using the latest technology advances and incorporating the best practices gathered from Oracle's thousands of customers, Fusion Applications are 100 percent open standards-based business applications that set a new standard for the way we innovate, work and adopt technology. Delivered as a complete suite of modular applications, Fusion Applications work with your existing portfolio to evolve your business to a new level of performance. In this AppCast, part of a special series on Fusion Applications, you hear about the unique advantages of Fusion CRM Sales, learn about the scope of the first release and discover how Fusion CRM Sales modules can be used to complement and enhance your existing sales solutions


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