Oracle CRM On Demand Release 24 continues to drive home Oracle's commitment to ongoing excellence and innovation, delivering enhanced features and functionality on an agile and fast-paced release track to help accelerate sales and ensure customer productivity and revenue.
This latest Oracle CRM On Demand release provides new features in Social, Extensibility, Mobile, Usability and Industry Innovation. Each of these areas follows the Oracle Customer Experience Strategy, providing a leading and compelling solution for customers and partners to access critical CRM information quickly and easily, all while using their preferred devices and applications.
MORE MOBILE FOR THE MASSES
Oracle continues to enhance and refine its advanced smart phone and tablet applications, easing the process of selling, signature capture, modification tracking, and distribution of product materials and samples. Using On Demand's advanced mobile tools, sales representatives can focus on the customer and streamline the sales experience, while having the assurance that critical data is current and consistently synchronized between application and device.
Oracle CRM On Demand Disconnected Mobile Sales for Tablets (DMS) is a separately licensed native iPad application that complements the existing capabilities that are available in Oracle CRM On Demand's Life Sciences Edition. Oracle CRM On Demand Connected Mobile Sales, which is also licensed separately, provides access to CRM information using native applications for iPhone, BlackBerry devices and now, Android devices.
One of Oracle CRM On Demand's key strategies is to provide enhanced functionality for industry verticals. Included in our latest release are enhancements such as Workflow for the Order Item object that allow events to be triggered by Order Items changes; new privileges in Business Process Automation that allow administrators greater control over BPA rules; and additional functionality for Allotments that enhance processes surrounding Samples Management.
Further streamlining the mobile sales process, Disconnected Mobile Sales has added Structured Product Messaging to record brand specific call objectives and eDetailing now includes message response tracking and configuration changes to support expanded field management options for read only fields, role management and enhanced logging.
Access to key data in CRM On Demand using a familiar application - Microsoft Outlook - ensures access to all CRM information online or offline. Users can manage CRM On Demand appointments, activities, opportunities, and more directly within Outlook, increasing user adoption and decreasing training costs.
BROWSER AND CLOUD SUPPORT
Oracle CRM On Demand Release 24 continues support for popular browsers such as the latest versions of Google Chrome, Firefox and Android. Mobile browser support allows continuous access to critical CRM data and helps executives and sales representatives alike manage business imperatives while on the go. Extensibility in the cloud underscores the importance of hosted CRM server code with client-side extensions; this provides a platform for customers to create rich and powerful customizations. Better yet, customers can leverage Oracle infrastructure for inherent security and better performance.
SOCIAL RELATIONSHIP MANAGEMENT
Interacting with customers via social channels is rapidly becoming a key strategy to drive customer satisfaction. Oracle CRM On Demand Release 24 has continued our social strategy by completing the first phase of integration to Oracle Social Network for internal deal conversations and document collaboration and Integrated solutions for Social Marketing to create a lead from a Social Campaign to reach your target market.
DOING BUSINESS YOUR WAY
CRM On Demand continues to expand its functionality release after release to adapt to your changing business needs. Enhancements have been made to improve Web services reliability as well as to extend support to more objects to allow for tighter integration between your systems with Oracle CRM On Demand. Workflows have been improved to ease configuration of rules that trigger events for new record types so that more actions can be configured and performed automatically.
For Analytics reporting, continuous performance improvements and increased object coverage underscore Oracle's commitment to provide the tools to generate critical business intelligence that help map the path to future initiatives.