Oracle CRM On Demand Marketing

Whether you have a full staff of marketing professionals or a lean do-it-all demand generation team, Oracle CRM On Demand Marketing provides organizations with a smart, simple, integrated solution for managing marketing campaigns and activities. Oracle CRM On Demand Marketing provides a full suite of capabilities to automate the complete marketing process, from designing inbound and outbound campaigns through lead management and lead nurturing to measuring marketing ROI. With built-in e-mail and Web marketing, easy-to-use automation, and built-in analytics, Oracle CRM On Demand Marketing provides the best of enterprise marketing automation with the benefits of complete integration with CRM.

FEATURES AND BENEFITS

  • Increase campaign effectiveness by delivering the right message to the right prospect at the right time with adaptive 1:1 campaigns
  • Deliver higher-quality leads to sales by gathering more complete and valuable information through progressive profiling at each interaction
  • Increase lead volume and conversions with automated lead nurturing campaigns
  • Build a comprehensive prospect database with a robust response management system
  • Maximize marketing ROI by analyzing the unified revenue funnel across marketing and sales

CUSTOMER RESULTS

  • Azul Linhas Aéreas Brasileiras: Gained campaign insight of emails opened and links clicked
  • CFP3 Consultoria e Tecnologia: Enhanced return on marketing campaigns by 10% to 20%
  • Grupo Abril: Improved customer profiling led to better segmentation and targeted marketing
  • Boise: Supported new product launch with Oracle CRM On Demand Email Marketing
  • eSilicon: Reduced campaign creation time from days to minutes
  • Read customer success stories for Oracle CRM On Demand
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