Information Drives Marketing Success The Oracle E-Business Suite family of Marketing Applications provides true information-driven marketing, enabling you to plan, execute, and analyze marketing campaigns and complex trade promotions.
Oracle Marketing provides a single, robust platform for managing marketing-related information and processes. Oracle's unique approach aligns the marketing process across the enterprise, facilitating successful business outcomes, driving revenue through up-sell and cross-sell campaigns, maximizing usage of marketing investments, and improving overall marketing and sales effectiveness.
With information-driven marketing, consistent, accurate and actionable enterprise information is derived from all marketing channels—from your prospects and customers, from your partners, from your website, and from your selling organizations.
Why Oracle Marketing? Only Oracle provides a single, global basis of information to drive profitable collaboration across marketing, sales, service, and finance divisions. Only Oracle includes predictive data mining and analytics as part of the out-of-box marketing solution. And, only Oracle provides a complete lead-to-commission payment process to reward partners.
Seamless Integration, Complete Flexibility Oracle Marketing is part of the Oracle E-Business Suite, integrating with other E-Business Suite applications, including Oracle Interaction Center and Oracle Sales. Implement one or several application families—or implement the complete Oracle E-Business Suite for the fastest way to high-quality enterprise information.