Oracle Marketing is an internet-based marketing management application, which automates the entire marketing process, evaluates return on investment (ROI), and facilitates continuous improvements in campaign performance. Oracle Marketing empowers marketers to plan, manage, execute, analyze and maximize returns on all customer-centric marketing activities. Oracle Marketing functions include comprehensive campaign and list management; campaign fulfillment and execution; customer and partner management; iMarketing for web based marketing; and message and collateral management.
Seamless Integration, Complete Flexibility
Oracle Marketing is part of Oracle's Marketing solutions and integrates seamlessly with other Marketing and Sales applications, including Trade Management, and Oracle Sales.
FEATURES AND BENEFITS
Simplify Marketing Processes
Quickly and effectively simply processes by maintaining all marketing information, plans, collateral, and schedules in one place and making it available to everyone across the marketing organization.
Quickly Deliver Campaigns and Programs
Through simplified processes, you can readily gather, maintain, and share consistent information across all channels.
Increase Revenues and Reduce Costs
Increase overall margins by responding to market conditions with continual and real time campaign and program feedback.
Increase Customer Loyalty
Increase your customer base by maximizing marketing channels, including personalized web-based marketing and traditional advertising programs.