What You See Is What You Get Element

Demantra Predictive Trade Planning

  • Automated baseline forecasting and incremental lift projections—allows account managers to easily and quickly predict the impact of individual trade promotions
  • Promotion analytics—compares scenarios and provides detailed predictions on expected lift and trade fund spending
  • Multipanel worksheets—manage daily sales forecasting and account planning activities from a single screen
  • Collaborative planning platform—ensures that sales forecasts and event plans are synchronized across marketing, finance, manufacturing, and supply chain
  • Workflow-driven exception management—automatically identifies plan or demand changes that may create problems
  • Retailer point-of-sale and syndicated data—measures, predicts, and optimizes promotion lift, taking into account effects, such as cannibalization and consumer stockpiling
  • Multiple sources of internal, agency, syndicated, and point-of-sale data—reveal which marketing tactics work best
  • Promotion optimization—automatically determines which marketing tactics will yield the maximum return on investment, produce the highest volume or maximize profitability