Oracle Financial Services Channel Analytics

Leverage the Proper Mix of Marketing Channels for the Right Audience at the Right Time

Gives banks the ability to ensure the most profitable mix of channel use, and target specific customers through effective channels.

  • Oracle Financial Services Channel Analytics
  • Analyze customer touch points across channels against key dimensions such as product and customer segments
  • Easily monitor and analyze operational metrics for each channel including ATM, branch, and internet banking to ensure high availability and satisfaction across channels
  • Analyze satisfaction survey results across critical dimensions such as customer, product, and line of business
  • Track service request trends to proactively design ways of customer delight through faster delivery of the critical services
  • Gain a comprehensive view of channel performance based on both customer behavior and customer transactions
  • Enable operational efficiencies and optimal customer experience with a deep understanding of the multi-channel interactions of the customer
  • Optimize the mix of services offered to customers mapped to the way in which the channels are being used operationally
  • Improve operational efficiency with a variety of analytic capabilities that compare results across customer channels, including retail branches
  • Empower senior management to respond to changing business needs by investing in the right channels and ultimately growing the business
  • Improve operational efficiency and service levels and to adapt to fluctuating transaction loads

About Oracle Financial Services


Oracle Financial Services delivers a powerful combination of technology and comprehensive, preintegrated business applications, including key functionality built specifically for banking, insurance, and capital markets.

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