Products and Services
Oracle Applications
Financial Services
Customer Insight
Retail Customer Analytics
Oracle Applications
Financial Services
Customer Insight
Retail Customer Analytics
Oracle Financial Services Retail Customer Analytics
Deliver the Right Message to the Right Audience Through the Right Channel
Helps retail banking institutions ensure marketing dollars are invested wisely and the right customers are targeted through the right channels.
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Overview
- Understand customer trends across key focus areas such as sales, balances, and engagement
- Optimize campaigns with metrics including responses, opt-outs, and customer distribution across target segments
- Ensure targeted marketing with pre-built cross-sell/up-sell scores along with channel and product propensity scores
- Utilize list scoring and customer segmentation to present relevant products to the customer
- Optimize investments through detailed channel analysis including bank branches, on-line, phone
- Monitor campaign profitability across customer segments and channels with campaign performance tracking
Benefits
- Proactively gain insight into understanding the target customer wants and needs
- Enable successful and informed marketing decisions with the ability to plan, manage and track marketing investments
- Enhance wallet-share and increase customer engagement through strategic segmentation activities across key products
- Drive marketing efficiency and optimization through relevant and customized communications
About Oracle Financial Services
Oracle Financial Services delivers a powerful combination of technology and comprehensive, preintegrated business applications, including key functionality built specifically for banking, insurance, and capital markets.
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