Oracle Financial Services Retail Customer Analytics

Deliver the Right Message to the Right Audience Through the Right Channel

Helps retail banking institutions ensure marketing dollars are invested wisely and the right customers are targeted through the right channels.

  • Oracle Financial Services Retail Customer Analytics
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  • Understand customer trends across key focus areas such as sales, balances, and engagement
  • Optimize campaigns with metrics including responses, opt-outs, and customer distribution across target segments
  • Ensure targeted marketing with pre-built cross-sell/up-sell scores along with channel and product propensity scores
  • Utilize list scoring and customer segmentation to present relevant products to the customer
  • Optimize investments through detailed channel analysis including bank branches, on-line, phone
  • Monitor campaign profitability across customer segments and channels with campaign performance tracking
  • Proactively gain insight into understanding the target customer wants and needs
  • Enable successful and informed marketing decisions with the ability to plan, manage and track marketing investments
  • Enhance wallet-share and increase customer engagement through strategic segmentation activities across key products
  • Drive marketing efficiency and optimization through relevant and customized communications

About Oracle Financial Services


Oracle Financial Services delivers a powerful combination of technology and comprehensive, preintegrated business applications, including key functionality built specifically for banking, insurance, and capital markets.

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